News & Comment
Gypsy Tea – Fun, fast & fit for purpose
June 6, 2008, by mobiThinking
Kerem Benli had a challenge on his hands... The Founder and VP of Product Design at Briabe Media has discovered an innovative mobile media buy for their client, Zhena’s Gypsy Tea; they quickly got the approval… then found themselves with a .mobi site to build in just three weeks to handle the click-throughs... Read More
Is your mobi site really, really ready?
June 3, 2008, by mobiThinking
If your .mobi site has usability problems wouldn’t you like to know about them before your target audience does? Of course you would. That’s why we invented ready.mobi, the free testing tool that evaluates mobile-readiness according to industry best practices & standards. All you do is visit ready.mobi, put in your site’s URL, and (as our friends in the UK like to say) “Bob’s your uncle”... Read More
Device Testing is here, TA-DA!
June 3, 2008, by atrasatti
We all know how important accurate device profiles are, and this is proven by the success DeviceAtlas has already had in less than 4 month. In the initial months we have focused on consolidating existing "database silos" and we are still doing that, but we want to do more now and introduce real-time browser testing with TA-DA... Read More
Copywriting for mobile sites
June 1, 2008, by mobiThinking
If good web writing is good writing boiled for forty minutes on high, then good mobile web writing is leaving the copy on the stove overnight. That concentrated stuff on the bottom of the pot? That’s what mobile users want when they’re on the go. A few tips for writing better mobile web copy: Cut to the chase. If you can’t write the copy on your hand, rewrite it. Be goal-directed (your users are)... Read More
