News & Comment
Most popular content on mobiThinking in 2013
January 10, 2014, by mobiThinking
mobiThinking was visited by 668,420 unique visitors in 2013 – what did they come to read?... Read More
Four out of five global Internet users in 2014 will be a mobile Web user: eMarketer
January 6, 2014, by mobiThinking
The latest stats from analysts at eMarketer (January 2014) confirm what everyone in the know has been saying for years: the mobile Web is massive... Read More
What is a demand-side platform (DSP) and real-time bidding (RTB)?
December 19, 2013, by mobiThinking
Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about where or when the advertisements run are numbered, or so we’re told. Today advertising technology is so efficient and so fast that in the time it takes someone to open a mobile page on a site or app, advertisers can identify the opportunity, based on visitor/publisher profiling, bid for and buy the ad spot, and serve the ad. This all happens automatically in real time. Welcome to the brave new world of the demand-side platform (DSP) and real-time bidding (RTB) exchange... Read More
Does social messaging offer an exciting new opportunity or further headache for marketers?
December 12, 2013, by mobiThinking
New research from On Device Research suggests that WhatsApp is now more popular for social messaging for smartphone users than Facebook Messenger, WeChat, BBM, Line etc. The initial reaction is: so what? Clearly this is of interest to: a) a provider of social messaging; b) a user of social messaging; or c) a network operator that sees these applications as a threat to SMS revenues, but what about marketers? Should social messaging be seen as:... Read More
Mobile SEO best practices for 2014: 11 tips to drive more traffic to your mobile site
December 10, 2013, by mobiThinking
In the six years since mobiThinking published its first Mobile SEO best practices guide, the mobile Web has become a very different place. The average handset is much more capable, the operator’s data networks are more reliable, data plans are more affordable and there are so many more engaging mobile-friendly, Websites. All of this has led to a boom in mobile Web traffic and with it a boom in mobile search. Now, more than ever, it is essential that mobile visitors find your site whether they are searching on Google, Bing, Yahoo or Baidu... Read More
