News & Comment
Mobile ad spend is growing fast, but is only a pittance of total media budgets. Top dogs are Google, Facebook, Pandora, YP…
August 29, 2013, by mobiThinking
Worldwide mobile ad revenues will reach US$16.65 billion in 2013, according to estimates by eMarketer. That’s almost double last year’s total of $8.80 billion. Mobile’s share of digital media spend is growing rapidly – this year it is expected to account for 14.2 percent of digital revenues, up from 8.5 percent in 2012... Read More
The insiders guide to mobile app promotion: top tips for marketing your app from industry experts
August 21, 2013, by mobiThinking
The unpalatable truth is that app stores are dominated by apps from a handful of developers (Canalys, Distimo) with big marketing budgets, while the vast majority of apps disappear straight into obscurity without anyone noticing. But don’t despair... Read More
28 percent of the top 100 apps still dont have a privacy policy
August 20, 2013, by mobiThinking
Research from the mobile association MEF highlights the need for app publishers to take user privacy more seriously to improve consumer trust in apps. Analysis of the top 100 free mobile apps available from the Apple App Store and Google Play reveals lack of privacy policy before download (45 percent), lack of privacy policy within app (68 percent) or failure to provide any privacy policy at all (28 percent)... Read More
Very useful glossary of all things mobile
August 19, 2013, by mobiThinking
Mobext, the international mobile agency, has just launched The Mobile Index, an educational online glossary of portable tech. There is a brief commentary for each term – opinionated at times (but there’s no harm in a bit of color). There are also videos, images and links to other nifty stuff. Mobext says the glossary works well on any device, with any screen sizes, so give it a go. If any definition is missing or needs amending, let them know. Here are some sample definitions:... Read More
Introduction to Chinas booming mobile money market – Q&A with Charmaine Oak, Shift Thought
August 8, 2013, by mobiThinking
With a vast number of Chinese already using digital wallets to pay for goods online, it’s was only a matter of time before mobile money took off. Now that standards are in place, and licenses issued to 250+ online/mobile payment providers, coupled with the availability of cheaper smartphones and mobile Web, the time has now come. This year 300 million people in China will pay for goods and services using their mobile phones, according to estimates from analysts Shift Thought... Read More
