News & Comment
New damning report into Apple factories: should consumers and business customers care? Should mobile marketers?
July 31, 2013, by mobiThinking
China Labor Watch (CLW), a US-based charity, has released a highly critical report, with video footage (see below), into conditions in Pegatron Group’s factories that produce Apple products, including the upcoming cheap iPhone... Read More
mobiThinking guide to mobile agencies: XS2
July 22, 2013, by mobiThinking
• Next agency profile: Phonevalley • All profiled agencies: Guide home XS2: in brief Type of agency: full service. Founded: XS2 was founded in 2008 by Jan Willem Vaartjes & Sander Munsterman. Acquisitions: N/A... Read More
The Mobi Awards 2013 winners, with videos and case studies
July 11, 2013, by mobiThinking
Mobi Awards • Founded: 2009 • Organized by: DIGIDAY • Deadline for entries: July. • Entry fee: N/A. • Number of entries: N/A. • Finalists announced: October… but full details are unavailable. • Winners announced: October, at the Mobi Awards Gala in New York City... Read More
The rise of mobile Web, mobile for good and other trends from Cannes Mobile Lions 2013
July 10, 2013, by mobiThinking
Scrutiny of the mobile winners at Cannes 2013, both the Mobile Lions and across the other Lions categories, reveals some encouraging trends. The first is the number of winners that use mobile Web in cutting edge ways, where in previous years we might have seen native apps used; the second is the number of winners that are related to good causes. Baring in mind that Cannes Lions is a celebration of all things advertising, where entries are dominated by multinational advertising/marketing/interactive agencies and the awards are judged, mostly, by big agency people, this is surely a good sign... Read More
mobiThinking guide to mobile agencies: the top agencies for mobile marketing, advertising and services
July 7, 2013, by mobiThinking
The demand for mobile expertise – strategic, creative and technical – from brands, publishers, operators and creative agencies has never been stronger. But selecting the right partner for your mobile site, campaign, service or application is compounded by lack of real information about the capabilities, size and geographical coverage of mobile agencies. Anyone can claim to be a 'full-service mobile agency with global coverage', but clients don't want a jack of all trades, they're usually looking for an agency with a proven expertise in specific disciplines for their target markets... Read More
