News & Comment

Winners of the Smarties (MMA Global Mobile Marketing Awards) 2013 with videos

Congratulations to the MMA Awards Winners. If you would like to see your video case study featured here, please email details to: editor(at)mobiThinking.com. Awards: Smarties (MMA Global Mobile Marketing Awards) Founded: 2004...

The insiders guide to mobile Web marketing in Germany

Germany is Europe's largest mobile market and biggest economy. Here, a cell phone is called a “handy”, and Germans are very keen on them...

Essential top tips to improving mobile site SEO

mobiForge recently published an excellent technical guide to help Web developers make it easier for mobile users to find their site when they are searching on Google, Bing, Yahoo etc. This is search engine optimization (SEO) and it is just as important for mobile search as for desktop search… and there are considerable differences between the two. It doesn’t matter if you have a PC and mobile site, or a responsive-design site, mobile SEO matters...

How knowing the device, carrier and connection helps marketers: Q&A with Digital Element and dotMobi

The more marketers know about their mobile visitors, the more they can target appropriate content and offers – including third-party ads – and deliver them in the most efficient manner. Knowing whether a visitor is coming via a mobile network (and which carrier) or WiFi, what country they are in and the device type (and its capabilities) are essential tools in a marketer’s armory...

What is the future of mobile? Q&A with Tomi Ahonen

If companies/organizations want to engage customers and clients, retain them, learn more about them and sell to them, then they need to plan a cohesive and agile mobile strategy that will prepare them for the years ahead...

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