News & Comment
Beginners guide to mobile marketing
June 25, 2012, by mobiThinking
The mobile phone is an incredibly versatile device. It can take photos and videos, and send them anywhere in the world, instantly. Many devices know where you are, the more advanced ones even know in which direction you are facing. A quick search on the mobile Web will help you find the nearest branch of your favorite store or restaurant chain and a mapping app will guide you there. A well-targeted offer via mobile ad or SMS might tempt you into this outlet rather than another... Read More
The Cannes Lions International Advertising Festival 2011: the award-winning mobile campaigns with case studies and videos
June 21, 2012, by mobiThinking
Awards: Cannes Lions International Festival of Creativity • Founded: 1954. • Deadline for entries: 20 April 2012. • Entry fee (for Mobile Lions): €399 (US $528.65) for international entries €478.80 (US $634.37) for UK entries • Winners announced: 19 June 2012. Prize: (much coveted) Lion trophy... Read More
Mission possible: how mobile helps companies deliver strategic objectives
June 14, 2012, by mobiThinking
As witnessed by the mountain of entries for the inaugural Cannes Mobile Lions, brands have made mobile their mission. Indeed, with 6 billion mobile subscribers worldwide (source: ITU), every company should aim to engage with customers via mobile Web, SMS, apps and ads. But mobile per se shouldn’t be the mission, it should be the vehicle (or one of the vehicles) by which the brand fulfils predefined strategic goals... Read More
QR codes and mobile Web bringing publishing into the 21st century
June 11, 2012, by mobiThinking
There’s a common misconception that print publishing and mobile are unhappy bedfellows. But there is much more to this than print versus e-books. Forward-looking publisher, Atria Books is using quick-response codes and mobile Web to enhance books and giving away free e-books to promote newly published books... Read More
The role of mobile in publishing – friend or foe? Interview with Judith Curr, Atria Books
June 11, 2012, by mobiThinking
By adding mobile barcodes within books, Atria Books provides readers with extra content via the mobile Web – not just marketing materials, but useful and interesting content, be that text, video, music or any other multimedia content the author/publisher wishes to include... Read More
