News & Comment
Mobile ad expenditure expected to quadruple by 2016: eMarketer
August 2, 2012, by mobiThinking
US marketers are expected to spend more on mobile advertising in 2012 than those in Japan, according to predictions by eMarketer. In 2012, the big spenders in mobile advertising are expected to US, Japan, UK, South Korea and Germany. Most astonishing forecast is that that by 2016 US marketers are expected to spend more on mobile ads than all of Asia Pacific or Western Europe put together. Estimates include both mobile display and mobile search – unfortunately these are not split out... Read More
Confessions of a Cannes Mobile Lions jury member – essential reading for all prospective awards entrants
July 26, 2012, by mobiThinking
2012 was the first year that the international advertising awards Cannes Lions had a mobile category. You can see all the award-winners with case studies here. The mobile entries were judged by 12 jurors – one of those, Leo Xavier, CEO of Brazilian mobile agency Grupo.Mobi (read the agency profile) shares the experience with mobiThinking... Read More
Video interviews on future of mobile with mobile experts from MLove 2012
July 12, 2012, by mobiThinking
Here is a video montage of interviews with the speakers at the recent MLove Conference in Germany. It’s a stylish promo from the organizers, but is well worth a watch. There are some insightful soundbites and thought-provoking comments from some of the cleverest people in the business. Take this quote from Jonathan McDonald of This Fluid World, for example:... Read More
The Rise of Mobile – infographic
July 11, 2012, by mobiThinking
This Infographic was created by Trinity Digital Marketing using stats from mobiThinking’s mobile stats compendium... Read More
Cannes Mobile Lions 2012 – scrutinizing the numbers of entries and winners
July 3, 2012, by mobiThinking
mobiThinking’s unhealthy fascination with stats and award-winning campaigns has led to a lengthy trawling through, collating and analyzing of the 957 entries for the inaugural Mobile Lions. This is what we learned. Hopefully this is useful. 1) The large creative/marketing agencies now take mobile seriously... Read More
