News & Comment
Five-minute interview: Dr KF Lai, CEO of BuzzCity
March 17, 2011, by mobiThinking
In 2010, there were a whopping 52.8 billion mobile ads served on the 2,500 mobile sites on the BuzzCity network – that’s an increase of 93 percent compared to banners served in 2009. Top countries for ads served for Singapore-based BuzzCity in 2010 were India, Indonesia, USA, Saudi Arabia, South Africa, South Korea, Kenya, China, Turkey and Vietnam. This gives BuzzCity – and company CEO/co-founder Dr Lai Kok Fung – a more objective perspective on the global state of mobile than networks that are mostly focused on the US... Read More
Win free tickets for the Mobile Research Conference and Awards (London, April 18-19, 2011)
February 27, 2011, by mobiThinking
• UPDATE 15 March, 2011: this competition is now closed. Two lucky mobiThinking readers can win free tickets for the Mobile Research Conference (MRC) and the MRC Awards which take place on April 18-19 in London. Just email us with the correct answer to these questions:... Read More
Using mobile Web-based research to deliver insights into the mobile-only generation: interview with On Device Research
February 27, 2011, by mobiThinking
Alistair Hill, formally of research giant ComScore, founded mobile research company On Device Research in summer 2010. Since then it has set up panels of mobile users ready to answer surveys for the company’s corporate clients, in all countries in Asia and Africa, as well as the UK and US. Some details remain confidential, such as how the panels are recruited and qualified, and any incentives offered. • Also see this Guide to m-research... Read More
Mobile Web first – the consensus from mobile experts and global brands pinch me, I must be dreaming
February 14, 2011, by mobiThinking
In 2010, the agenda and presentations at mobile conferences (also mobile awards) tended to focus more on mobile download apps than mobile Web or messaging. This isn’t surprising considering the huge sums that brands had invested in developing and then promoting these apps through advertising and PR/media coverage; not to mention the profits that agencies (often found on the conference rostrum) of all descriptions have made off the back of app mania... Read More
B2B mobile marketing – the insiders guide to engaging business customers by mobile, with Christina “CK” Kerley
February 11, 2011, by mobiThinking
Christina “CK” Kerley is a mobile evangelist, but while pretty much everyone preaching from conference rostrums is focused on wooing consumers via mobile, her target audience is those who market to business customers. When you think about it, is there a more appropriate group to engage with via mobile?... Read More
