News & Comment

Mobile Awards what are they good for?

mobiThinking loves awards – not for the back slapping and posh nosh – but for the platter of excellent mobile campaigns/services that each award ceremony serves up. We are addicted to case studies, especially the slick bite-sized videos that agencies submit with their entries, and it is from these that we learn what is possible, what gets results and what brands, publishers and agencies are achieving it...

Thinking Mobile Confex (April 14-16, 2011, Johannesburg, South Africa) special offer for readers

Thinking Mobile™ 2010 Confex Due to unforeseen circumstances, the Thinking Mobile Confex has been postponed until April 14-16, 2011. The discount amount and code for mobiThinking readers remains the same. The potential for mobile in Africa is huge. Many Africans do not have access to fixed lines telecoms, PCs, banking and other services taken for granted in the West. The cell phone has the potential to make a real difference...

Mobile and hosting: the next frontier of the Web is now open

Accessing the Web on mobiles is big. Very big. New research from Pew Internet found that 43 percent of Americans between the ages of 30-49 do it. And 65 percent of Americans under the age of 29 do it. In fact, there are more mobile phones in the world than PCs and TVs combined. With numbers like that, it’s obvious: any company that offers Web services and doesn’t have a mobile strategy in place is falling behind the curve — and missing revenue opportunities...

Which are the world’s biggest and best mobile agencies?

Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide: • The mobiThinking guide to mobile agencies...

mobiThinking guide to mobile agencies: CLANMO

Next agency profile: Hungama All profiled agencies: Guide home CLANMO: in brief Type of agency: full service. Founded: April 2009; when Munich-based MindMatics merged two business units. Acquisitions: none. Main offices: Munich (HQ), Cologne, Germany...

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