News & Comment
Mobile Social Media Europe; March 15 2010; London, UK: 25 percent off for mobiThinking readers
February 11, 2010, by mobiThinking
Tackling topics from brand engagement to mobile analytics and billing, this one-day conference drafts in experts from the world of social media, mobile publishing and network operators. Want to know more about social networking?... Read More
My mobile Valentine – the sites and campaigns of 2010’s festival of love
February 10, 2010, by mobiThinking
Update 12 February, 2010: Valentine's details from Flirtomatic Anyone wondering about the marketing impact of Valentine's should take a look at mobile/online social network Flirtomatic which saw sales of virtual gifts jump 100 percent in the first nine days of February. Flirtomatic sells 1 million virtual gifts annually, peaking around Valentines Christmas and New Year, when it introduces new content for flirts to send to their friends. Flirtomatic is running Valentine's promotions with AT&T and Metro PCS in the US and all main UK network operators. It is also running a special Valentine's ad campaign with O2. Each O2 user signing up for a free pay-as-you-go SIM card is rewarded with FlirtPoints and a secret Valentine's Day gift (not O2 branded), which they can send on to whoever they like (not just Flirtomatic users)... Read More
When top creative agencies tell clients to skill-up in mobile, brands will react, but where will they find the skills?
February 4, 2010, by mobiThinking
You know change is afoot when the movers and shakers from the most respected advertising and marketing agencies are preaching mobile... Read More
Five-minute interview: Tom Eslinger, digital creative director, Saatchi & Saatchi Worldwide
February 3, 2010, by mobiThinking
Tom Eslinger is responsible for growing the creative side of the Saatchi & Saatchi Worldwide digital business, bringing in new talent, building new capabilities and forging global alliances with best-in-breed creative partners... Read More
How to be a mobile winner at FIFA World Cup: follow the pros
January 20, 2010, by mobiThinking
All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the experts. As the football-loving world (that's soccer if you’re from the US) winds itself up to a fever pitch in the run-up to the FIFA World Cup in South Africa in June, it's essential to take a look at the role that mobile plays in football. All marketers planning to jump on football's mobile bandwagon over the next six months please take note... Read More
