News & Comment
How top football (soccer) clubs such as Real Madrid and Everton use mobile to engage fans
January 19, 2010, by mobiThinking
The thing that most people forget about football (that's soccer, if you are from the US) clubs is that while they are massive brands, with lots of (extremely loyal) customers, they are small businesses (employing far fewer employees than your average global brands). That's why it's fascinating that football clubs – led by the top brands – have readily embraced mobile as a way to communicate with, deliver news, content and offers to fans, while bringing in valuable extra revenue... Read More
Mobile metrics reports from ad networks: how they stack up
January 15, 2010, by mobiThinking
Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants)... Read More
Carnival of the Mobilists #206
January 13, 2010, by mobiThinking
It's a baptism by fire for mobiThinking, stepping in at the last minute to host this, our first Carnival of the Mobilists. But it's a pleasure and an education to read and share the best of the mobile blogs from the past week (or so)... Read More
The 2009 Top Ten mobiThinkers
January 12, 2010, by mobiThinking
Meet the ten most influential people in mobile Web marketing. Without them, the mobile Web wouldn't be what it is today. How did we do it? mobiThinking invited the people we respect most to nominate their mobile-marketing heroes. With the caliber of nominees so high (and numerous), establishing the Top Ten was a near insurmountable, though rewarding task, involving considerable research, consultation, deliberation and argument. Why did we compile the list? To celebrate success To give credit where it's due... Read More
Five-minute interview: Jonathan MacDonald, JME.net – entrepreneur, consultant, blogger, speaker
January 11, 2010, by mobiThinking
As an entrepreneur, consultant, blogger and all-round evangelist for mobile, it's easy to see why Jonathan MacDonald is impressed by mobile services that help make the lives of busy people easier and more productive. With a background at Ogilvy, Blyk (a pioneer in permission-based mobile advertising), super-club Ministry of Sound and Sky TV, MacDonald is now currently involved in a wide range of mobile initiatives all coordinated through his company JME.net... Read More
