News & Comment
How to create an award-winning mobile campaign
November 19, 2009, by mobiThinking
When it comes to industry awards mobile marketers are spoilt for choice: MMA Global Awards, Cannes Lions, Webbies, Meffys, GSMA, EMMAs, Smaato (see the mobiThinking guide to mobile industry awards for full details on each). So we asked the experts for their opinions on the DNA of successful and award-winning campaigns. So why should you want to win an award?... Read More
MMA Global Awards: the winners, with links to the best mobile campaigns in the business
November 18, 2009, by mobiThinking
UPDATE: 20 July, 2010 This page has been moved here, where it has been updated with lots of videos and even more links. Congratulations to this year’s winners of the Mobile Marketing Association (MMA) Global Awards. Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft Foods, Chiclets, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile... Read More
The quest for more accessible Public Services
November 18, 2009, by mobiThinking
One cannot underestimate the key role that the mobile Web is increasingly playing for businesses worldwide as they look for better channels to engage customers, provide services more efficiently and grow business... Read More
Google buys AdMob – putting it in context and asking the experts
November 10, 2009, by mobiThinking
Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob... Read More
Conferences and awards for mobile marketers diaries – Winter 2009 (including offers)
November 4, 2009, by mobiThinking
From Los Angeles to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world... Read More
