News & Comment

The insiders guide to mobile Web marketing in the UK

Last updated: 12-02-10 to include most popular mobile destinations from GSMA/ComScore...

An abundance of global brands among the MMA Awards finalists (with links to campaigns)

P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped. This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns...

DeviceAtlas – Now with C++ & Apache Module

Here at dotMobi we're paying attention to what you, our users, customers and loyal followers want. And something we've noticed about your comments and emails, is that one of the most important things about device detection is performance. Well, in answer to the floods of emails from our regulars, we're delighted to announce the release of an official C++ API implementation, and an Apache Module!...

The mobile Web is dead Long live the mobile Internet

P.S. (28-10-09) Thanks to Tamoggemon for including this blog in the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. Periodically, someone somewhere for whatever reason declares the death of the mobile Web. This is welcome because it allows us all to review what the mobile Internet really is and why it is critical. Mobile Web isn’t just about having a mobile Website – though that is an important part – it’s about recognising that mobile is different. Mobile users have different requirements to PC users and mobile devices have different limitations and capabilities compared with PCs. Does your company need mobile Web? Here are four simple questions to help you decide:...

The insiders guide to mobile Web marketing in India

In India mobile phones now outnumber landlines 14:1 and are used by about 45 percent of the population. The sparseness of landlines, particularly in rural areas, coupled with the expense of PCs, has kept Internet use very low, with less than 6 percent of Indians (age 12 or above) accessing the Internet once a month. Sandy Agarwal, the author of this guide, believes that mobile will help to bridge the digital divide, becoming the obvious channel for Indians to access information-based services essential for their work and education, as well as providing entertainment...

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