News & Comment
Upcoming conferences and events for mobile marketers diaries – summer and autumn 2009 (including special offers)
July 3, 2009, by mobiThinking
From Berlin to Shanghai to Johannesburg, this is mobiThinking’s pick of mobile conferences from around the world for the next few months... Read More
Mike Wehrs: the mobiThinking interview
July 2, 2009, by mobiThinking
With more than 700 members in 40 countries, the Mobile Marketing Association (MMA) has ridden the wave of enthusiasm for all things mobile. Now as the world economy teeters on the brink of global depression, the business now looks to the president and CEO – new to the job this year – to keep mobile marketing on every brand’s agenda... Read More
Convergence still ‘coming soon’ for mobile web platforms
July 2, 2009, by Ronan_Mandel
So honestly, when I went into writing the last couple of postings about widget platforms I did not know about the webinars that had been scheduled by the folks at FierceWireless or AT&T about browsing platforms, but it's comforting to know that I'm not the only one trying to get my head around exactly what is and what isn't possible (and where things are headed) in the browser container and beyond... Read More
How will savvy brands use mobile marketing to take advantage of the FIFA World Cup?
June 24, 2009, by mobiThinking
Update July 10: Thanks to all who contributed. Please see: The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup Did any brand miss IBM’s PR coup with the augmented reality (AR) guide to Wimbledon 2009? With IBM’s name splashed across both mainstream and technical media worldwide, brand managers will be keen to hear how mobile can help them score at the FIFA World Cup in South Africa next year... Read More
The insiders guide to mobile Web marketing in South Africa
June 22, 2009, by mobiThinking
In June 2010 South Africa hosts the FIFA World Cup, which is a huge opportunity for mobile marketers (see this guide). Mobile Web is the ideal way to deliver information on tickets, destinations, what’s on etc; branded content and marketing-led competitions; as well as, obviously, sports news... Read More
