News & Comment
Are Widgets ready for me?
June 18, 2009, by Ronan_Mandel
OK, so getting back to the widget reality here. I'd like to take a look at what the platforms are, what your options are and if it's really even worth it to go there. I know that last time I got a bit distracted with the whole 'sprite' thing, but I promise to stay on track here... Read More
Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers
June 18, 2009, by mobiThinking
Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited... Read More
Bring your mobile campaign to life, virtually: the insiders guide to augmented reality
June 17, 2009, by mobiThinking
If you want to inject real wow factor into your mobile campaigns, you want augmented reality (AR). The customer points a camera phone at a barcode image on a billboard or magazine, and they see a 3D image – of your new product, perhaps – appear on the screen, while the real world remains in the background... Read More
Mobile government: the forefront of Public Services
June 16, 2009, by mobiThinking
This is the first of a series of 3 articles exploring the concept of Mobile Government and its potential for improving public services. The 3 articles are based on a pioneering study on Mobile Services State-of-the-Art in the Italian government sector conducted by our partner Interact Spa, an Italian company focusing on digital innovation and Web 3.0 applications. Through an accurate analysis the study identifies the best practices for Mobile Government and highlights the benefits of adopting a Mobile Web platform to deliver public services and interact with citizens... Read More
Battle of the Superphones: Palm Pre vs. Apple iPhone – which is a better Web browsing device?
June 16, 2009, by ronan
There are already countless reviews of the newly announced Palm Pre available online. Rather than write another one, we instead are going to focus on what we, and we hope, our readers, are most interested in: how does the Pre fare as a web browsing device. In particular, we're going to test how well it does against its arch-rival, the iPhone. Can the Pre out-iPhone the iPhone? We're going to ignore the app store, the widgets, the battery life, the media player and instead focus on web browsing. ... Read More
