Mobile Marketing Forum Europe (October 5-6, 2010, London): special offer for mobiThinking readers
September 2, 2010, by mobiThinking
The Mobile Marketing Association (MMA) is offering mobiThinking readers a 15 percent discount for the star-studded Mobile Marketing Forum in London. This year’s European event boasts an impressive roster of speakers, including some of the biggest brands and the most-respected minds in mobile marketing. There’s also a brand-new Mobile Experience Lab, where delegates can hear from the industry’s thought leaders, experience mobile campaigns firsthand, and interact with brands. Speakers and topics include:... Read More
Handling SMS delivery receipts
September 1, 2010, by mokil
Recently, we looked at how to send SMS messages using a standard HTTP POST-based API. As was intimated at the time, most APIs also allow you to process delivery receipts for the messages you send. This allows you to determine the status of the message, i.e. delivered, failed, expired etc. Let's take a look at how this all works. Sending SMS Messages - A Quick Recap... Read More
DeviceAtlas API 1.4
August 31, 2010, by daniel.hunt
This week was an important one for DeviceAtlas - we finally launched the new 1.4 version of our API! Why 1.4? The mobile web is constantly evolving, and with it, device detection needs to evolve too. With significant evolution in device capabilities, and large structural developments in certain device headers, the new DeviceAtlas API provides a highly flexible platform to cater for this growth, both now and well into the future... Read More
mobileSQUARED Roadshow: Europe (September 29, 2010, London, UK) special offer for readers
August 25, 2010, by mobiThinking
The mobileSQUARED Roadshow: Europe is an innovative one-day event covering the essential aspects of connecting with mobile consumers – relevant for brands, agencies, content providers, and mobile companies alike. The event brings together exclusive in-depth market and consumer research, combined with an unpredictable mix of speakers who lead in their fields, in a dynamic and interactive programme. It’s about how to harness the one media device that connects to millions, and is always on and always in view... Read More
Why doesnt the Apple App Store give download figures? Would the truth be unAPPetizing? Know the facts
August 24, 2010, by mobiThinking
There’s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?... Read More
Q&A with Stephen Conmy, Editor of Digital Times, Ireland’s Digital Media Authority.
August 23, 2010, by mobiThinking
Tell us a bit about yourself & Digital Times magazine I’m a writer and editor and have been working in print magazines for a while now. Digital Times is a magazine for people who want to know a little more about digital media & marketing trends. What are the Appys & why did you decide to set them up?... Read More
The insiders guide to mobile Web and marketing in Brazil
August 22, 2010, by mobiThinking
Sorry, this page has moved… Please find the new and improved guide to Brazil here: http://mobithinking.com/country-guides-home/guide-mobile-web-brazil See The insider’s guide to mobile Web and marketing in: Brazil France... Read More
What is a Web-based mobile application or Web app? Heres expert opinion from the W3C
August 13, 2010, by mobiThinking
Of late, there has been some media hype around mobile applications. This has led to a somewhat distorted and narrow picture of mobile apps, which doesn’t help any business to make an informed choice about mobile strategy. If you believe mobile apps are the right path for your business, then you need to consider all smartphone platforms (including the 85 percent that are not Apple), if not all handsets (including the 97 percent that are not Apple). And you must consider browser-based mobile apps (Web apps) – as well as download (native) apps... Read More
Sending SMS from Apps and Webapps
August 10, 2010, by mokil
It’s easy to send SMS messages from any Web site or application, but it’s surprising how few sites/applications actually do this. Integrating SMS into your system gives it something extra, and allows your system to enhance the mobile experience for the user. In this article, we’ll look at how an SMS message can be sent from any system, and at a few providers who offer this functionality. Choosing an SMS Provider There are essentially three types of SMS provider: Mobile Network (e.g. Vodafone, Three) Aggregator SMS Messaging Company... Read More
The open market approach: Q&A with GetJar, the No1 independent app store
August 1, 2010, by mobiThinking
This is the first in our series of five app-related articles, interviews and guides. See also: • It’s all about the design. Top tips from user experience gurus • What is a mobile Web app? Expert opinion from the W3C • Native v Web apps – what are the pros and cons?... Read More
