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Mobile government: the forefront of Public Services
June 16, 2009, by mobiThinking
This is the first of a series of 3 articles exploring the concept of Mobile Government and its potential for improving public services. The 3 articles are based on a pioneering study on Mobile Services State-of-the-Art in the Italian government sector conducted by our partner Interact Spa, an Italian company focusing on digital innovation and Web 3.0 applications. Through an accurate analysis the study identifies the best practices for Mobile Government and highlights the benefits of adopting a Mobile Web platform to deliver public services and interact with citizens... Read More
Battle of the Superphones: Palm Pre vs. Apple iPhone – which is a better Web browsing device?
June 16, 2009, by ronan
There are already countless reviews of the newly announced Palm Pre available online. Rather than write another one, we instead are going to focus on what we, and we hope, our readers, are most interested in: how does the Pre fare as a web browsing device. In particular, we're going to test how well it does against its arch-rival, the iPhone. Can the Pre out-iPhone the iPhone? We're going to ignore the app store, the widgets, the battery life, the media player and instead focus on web browsing. ... Read More
Great deal on Mobile Advertising event (June 15 2009, London, UK): mobiThinking readers get one-third off entry price
June 10, 2009, by mobiThinking
Mobile Advertising UK is offering a £100 discount on the entry fee for the London conference next week. Be the first to hear the latest consumer research on mobile advertising and Campaign of the Year 2009... Read More
DeviceAtlas 2.4.1 Released
June 10, 2009, by daniel.hunt
Late yesterday evening, some of you may have noticed that DeviceAtlas went offline for a couple of hours - now that it's back on its feet again I can tell you that DeviceAtlas 2.4.1 has now been released! 2.4.1 is mainly a maintainence release, but we've managed to squeeze in a few exciting little nuggets that we're sure you're going to love. New Properties markup.wml1: This will let you know the capability of devices to display content in WML... Read More
Five-minute interview: Rory Sutherland, vice-chairman, Ogilvy Group
June 8, 2009, by mobiThinking
Every marketing agency needs people like Rory Sutherland – people at the very top who get mobile. The best thing is that until recently Sutherland was an outspoken cynic, but having witnessed the power of mobile both as a consumer and as a marketer, he is a true convert. This gives a certain religious fervor to his presentations, as he reels off endless stories of how everyday brands have transformed their customer relationship with the simplest of mobile innovations... Read More
Location, Location, Location
June 7, 2009, by jonarne
Location based services (LBS) has been a buzz word and a hype since birth of mobile services. I'm not saying that it is a failure!... Read More
Do traditional creative agencies get mobile? Does it matter? Part II (With comments from MMA discussion group)
June 5, 2009, by mobiThinking
Last week’s blog has sparked a great debate in the MMA and other groups on Linkedin. Here are some of the comments from the various discussions... Read More
Recession what recession? 10 mobile events for June 2009
June 1, 2009, by mobiThinking
If the number of conferences this month is anything to go by, it’s clear no one is expecting a recession in the mobile-marketing business. Here are 10 mobile dates for your diary. It is particularly pleasing to see more industry-focused mobile events. The retail and banking events this month follow this travel event last month... Read More
Do traditional creative agencies get mobile? Does it matter? Part I
May 28, 2009, by mobiThinking
See Part II for comments on this debate from the forums... Read More
The insiders guide to mobile marketing in Spain
May 27, 2009, by mobiThinking
With the highest mobile-Internet penetration in Europe, as well as being one of the world’s Top 10 nations for .mobi registrations - Spain is an attractive bet for mobile marketers. mobiThinking caught up with Alberto Benbunan co-founder of award-winning agency Mobile Dreams Factory to get the low down on mobile Internet in Spain... Read More
