Why HTML5 is killing Flash: it’s the devices, people!
Mobile ad UX: how to use ads and alienate people
Univision on the small screen
September 16, 2008, by mobiThinking
Univision is the fifth largest media company in the US, focused exclusively on the US Hispanic market. The Hispanic community is one of the leading demographics in the mobile space – with 75-80% mobile penetration versus only 50% PC penetration. Says Chris Brunner, VP of Mobile Content and Services at Univision Communications: "There’s no vehicle or medium for reaching consumers and having a successful, one-to-one relationship like the mobile device… it’s incumbent on all of us that we don’t break that trust. If we can do that, and I think we can, it will be an amazing platform for the next three to five years."... Read More
.mobi Thinking: what every marketer needs to know
September 16, 2008, by mobiThinking
Few people ‘get’ the .mobi domain better than Amy Mischler, VP of Identity and Brand Services at dotMobi. In her words: "Utility has become such a strong theme for the mobile web. It’s the way to ensure highly engaging sessions with customers."... Read More
Reaching every mobile device
September 16, 2008, by mobiThinking
Device diversity is a massive challenge to marketers. How can you plan a single campaign to reach every user on every handset and operator?... Read More
Mobile Marketing Imperatives with iLoop
September 16, 2008, by mobiThinking
Michael Becker is one of the most plugged-in, articulate players in the mobile marketing world. In his view, “the key thing for marketers is not to think of the mobile as a static or single channel. It’s a multi-modal channel and you want to be using all these modes.”... Read More
Official mobile metrics for the Norwegian market
September 11, 2008, by jonarne
Earlier this year TNS-Gallup launched a product for the Norwegian media market providing a common currency for traffic measurements. Today the first numbers were published. The product measures unique users, sessions and page views at this stage, but of course much more information is available... Read More
Sony Ericsson joins DeviceAtlas
September 9, 2008, by atrasatti
Today we have added a new source to DeviceAtlas and we think it's very exciting. Sony Ericsson via their developer site is officially joining DeviceAtlas providing profiles for their own devices. Check out the P1i for example or the W550i and you will see information from Sony Erisson... Read More
Driving buyers into the stores
September 9, 2008, by mobiThinking
The c902 Cyber-shot™ is a compelling handset for anyone who takes a lot of pictures. Features like Face Detection and BestPic™ make snapping... well, a snap... Read More
Reaching the widest possible mobile audience
September 4, 2008, by mobiThinking
When you run a TV commercial, it looks great on every TV set. When you launch a new .com website, you only have to test it for a few popular PC browsers. But when you launch a new .mobi website, it may look fantastic on the new iPhone, look terrible on the Nokia N95 and completely crash on the Blackberry Pearl... Read More
TADA Advanced Tests – A Tutorial
September 2, 2008, by daniel.hunt
Following on from my previous tutorial and the public release of TA-DA, I'd like to present a new tutorial based on 2 of our more complicated tests: Usable Display Height and Usable Display Width... Read More
An Operator Decides to be Polite…
August 28, 2008, by Ronan_Mandel
Say what you will about the network operators with whom we have to play in the mobile space, but every now and again they do think of the developer community before implementing changes that may impact us all. Case in point, our friends over at AT&T devCentral recently sent out an announcement to the developer community about changes that will be coming as a result of some modifications to their gateway... Read More
