Ready.mobi API has landed
October 3, 2008, by Ruadhán O'Donoghue
Well, is landing. We're just about ready to start beta testing on ready.mobi v2.2 aka API release. We've been planning this for a while, and a few of you have already had a sneak preview, but before we launch it fully, we invite any interested parties to try out the beta... Read More
Mobile growth data from comScore M:Metrics
October 2, 2008, by mobiThinking
comScore M:Metrics recently reported that in June 2008, 20.8 million U.S. mobile subscribers and 4.5 million European mobile phone subscribers accessed search during the month, an increase of 68 and 38 percent from June 2007, respectively. The U.K. had the highest penetration of mobile subscribers using search at 9.5 percent, followed closely by the U.S. at 9.2 percent... Read More
Vertical Search just got better
September 29, 2008, by Ruadhán O'Donoghue
One of the new goodies we developed for mobiForge was our Vertical Search feature. This search replaces the stock search functionality bundled with the CMS that mobiForge runs on. If you haven't tried it out yet, in a nutshell, Vertical Search combines mobiForge search results with relevant results from various other mobile resource sites from around the web... Read More
Open source LBS
September 24, 2008, by Ruadhán O'Donoghue
Location based services are becoming more and more prevalent every day, with innovative applications that make use of location, like FireEagle, and Google Maps for Mobile, popping up all the time. We've just published the first part of a two-part piece on Location via CellID, and the open source database of CellIDs, OpenCellID... Read More
Adding location to a non GPS phone: introducing CellID
September 23, 2008, by tomsoft
In this two part article (see part II here), we will introduce mobile positioning based on CellID, and we will take a look at OpenCellID, the open source database of CellIDs. We will demonstrate how to use OpenCellID through some simple examples... Read More
User Agent Widget Trace Facility
September 22, 2008, by James Pearce
Sometimes you've got a user-agent on your clipboard and you just can't work out what it is. Enter our User Agent Widget Trace Facility (or UA-WTF for short). Scroll down a little and start entering a mobile browser user-agent into the box below. With a bit of cross-site scripting magic, we've hooked up this page to a live instance of our DeviceAtlas API. As you type (hopefully) you'll see what we know about it. DeviceAtlas Ts&Cs apply. Have fun!... Read More
America’s largest mobile web site
September 18, 2008, by James Pearce
We have a sister site over at mobiThinking, and they've just published a bunch of cool new case studies and interviews about businesses making their presence felt on the mobile web. Up this time is the Weather Channel, who, with weather.mobi, have between 7 and 9 million unique users per month, and claim to be the largest content site in the US for the mobile web... Read More
Mobile Traction: how BMW sells snow tires
September 18, 2008, by mobiThinking
Check out this excellent interview in MobiAD News with Marc Mielau, Innovation Manager for Mobile Marketing at BMW. Marc gives a tour of BMW’s highly personalized mobile campaign for snow tires that got a 30% conversion rate... Read More
The Weather Channel’s approach to mobile
September 16, 2008, by mobiThinking
This short interview with Louis Gump, VP of Mobile at The Weather Channel, is a fascinating snapshot on the state of mobile today, from an articulate, front-line practitioner. Louis talks about his three principles for mobile success; the importance of continuous innovation; keeping it simple; and the trend to deeper content. “It’s a little bit like 1998 or 1999 on the Internet, where you know it’s a big deal, and you know you can do a lot of cool things, but there’s still a lot to be built out.”... Read More
A Guided Tour of weather.mobi
September 16, 2008, by mobiThinking
In this short video tour, Louis Gump, their VP of Mobile, takes you on a guided tour of the site, showing how it makes the most of the limited screen real estate – including video, maps, sponsored content and user tools. Says Louis: “We believe mobile web is the hub of the user experience for weather channel users.”... Read More
