Don’t forget the supine surfer

It's easy to be waylaid by the word "mobile" in "mobile web", to assume that the defining characteristic of mobile web surfer is the fact that they are out and about. Not always so! Sometimes, mobile = not at PC. Remember that "mobile web" often means the "consumed-on-mobile-device web" rather than the "out-and-about web". 

So don't forget the supine surfer, the too-lazy-to-get-up-from-couch surfer, the stuck-in-a-boring-meeting surfer, the sensitive-about-gambling-weakness surfer, the grounded-teenager-deprived-of-PC surfer, the sneek-a-peek-at-salacious-content surfer. 

Privacy and laziness beget many use cases for the mobile web, use cases that can be addressed, use cases that should not be ignored. 

the supine surfer

CC-licensed image from flickr

Leave a Reply

Exclusive tips, how-tos, news and comment

Receive monthly updates on the world of mobile dev.

Other Products

Market leading device intelligence for the web, app and MNO ecosystems
DeviceAtlas - Device Intelligence

Real-time identification of fraudulent and misrepresented traffic
DeviceAssure - Device Verification

A free tool for developers, designers and marketers to test website performance
mobiReady - Evaluate your websites’ mobile readiness

© 2024 DeviceAtlas Limited. All rights reserved.

This is a website of DeviceAtlas Limited, a private company limited by shares, incorporated and registered in the Republic of Ireland with registered number 398040 and registered office at 6th Floor, 2 Grand Canal Square, Dublin 2, Ireland