Research & Analysis
Mobile statistics 2014 by country part 1 [USA, UK, Germany, France]
January 6, 2015, by mobiThinking
Processing massive amounts of mobile traffic data, DeviceAtlas Data Explorer provides you with a unique insight into mobile traffic characteristics in countries across the world. Here are selected mobile traffic statistics for 2014 in USA, UK, France and Germany. You can also check out part 2 covering Italy, Spain, Japan and China here... Read More
Mobile statistics 2014 by country part. 2 [Spain, Italy, Japan, China]
January 6, 2015, by mobiThinking
Processing massive amounts of mobile traffic data, DeviceAtlas Data Explorer provides you with a unique insight into mobile traffic characteristics in countries across the world. Here are selected mobile traffic statistics for 2014 in Italy, Spain, Japan and China. You can also check out part 1 covering USA, UK, Germany and France here... Read More
M-commerce insights: Retailers in action
December 5, 2014, by Ruadhán O'Donoghue
For the third part of our m-commerce series (see part 1, part 2), we decided to look more closely at two websites that have chosen different approaches to mobile. One, Maplin, has chosen an adaptive approach without a unique mobile URL, while the other, Currys, went with an RWD approach. Both are electronics retailers based out of the United Kingdom... Read More
M-commerce insights: Mobile users and context
November 25, 2014, by Ruadhán O'Donoghue
Our last article on m-commerce looked at the effect of performance on conversions for e-retailers. In this second part, we take a look at how user context is used to optimise and adapt content by major e-retailers, and how this can affect conversions... Read More
M-commerce insights: Give users what they want, and make it fast
November 19, 2014, by Ruadhán O'Donoghue
With Black Friday fast approaching, and this year’s predicted to be the busiest since 2006, we thought it an opportune time to take an in-depth look at e-commerce – specifically, at mobile e-commerce (m-commerce). M-commerce is a strand of online retail that’s nudging close to taking up 20% of total annual online sales; appreciating its business significance, and coming up with a viable mobile retail strategy, is, thus, crucial... Read More
