Tag Archives: Usability

Mobile Marketing Forum Report – Day 1

Here are our mobiThinking impressions as day one of the Mobile Marketing Forum in New York draws to a close: This joint is jumping 800 people. The networking area is packed non-stop. People doing real business. Badge-watch: some of the world’s biggest brands. In media, travel, entertainment, consumer brands… We’re not in Kansas any more...

Mobile Marketing Forum Foreplay

It’s 96 degrees F in New York. The dotMobi team is out in force for the Mobile Marketing Forum starting later this morning. Your jet-lagged correspondent was up bright and ridiculously early with a complimentary copy of USA Today. The cover story: “Are Google and Yahoo Dinosaurs? Many on the hunt for a way to cash in on wireless search.”...

Everything You Wanted to Know About Mobile SEO But Were Afraid to Ask.

That’s right, we’ve just published the latest in our series of ‘best practice’ papers and this time it’s on the thorny issue of mobile SEO. Go get it now. It’s jam-packed with 20 or so pages on the following things: The different requirements of mobile users and how this effects your mobile SEO effort. The different ways in which mobile search engines are working, and how this impacts the way you need to build your mobile sites...

Predicting the Predictive Mobile Search Keywords

According to Google's research, the average query on it’s Mobile Search is 15 characters long, but takes roughly 30 key presses and approximately 40 seconds to enter. This means that search engines don't have a lot to work with when tasked with providing the user with an experience that roughly equates to the quality of desktop search...

240×320, the new standard screen resolution

I've had this theory for the last few months, and so I've decided to put it to the test. Today, most of the new phones you can buy have a screen resolution of at least 240x320 and are fully web xHTML (WAP 2.0) capable. When I see all the new models constantly coming to market, it's clear that the common screen width is definitely shifting to 240x320 pixels...

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