Tag Archives: User Experience
Google buys AdMob – putting it in context and asking the experts
November 10, 2009, by mobiThinking
Google, we salute you: the mobile Internet/marketing fraternity is jubilant. The world’s biggest search-engine company has put its money (or shares) where its mouth is, paying US$750 million for mobile advertising network AdMob... Read More
Conferences and awards for mobile marketers diaries – Winter 2009 (including offers)
November 4, 2009, by mobiThinking
From Los Angeles to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world... Read More
An abundance of global brands among the MMA Awards finalists (with links to campaigns)
October 28, 2009, by mobiThinking
P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped. This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns... Read More
Essential tips for making your mobile site work better, from Yankee Group
September 21, 2009, by mobiThinking
There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement... Read More
Upcoming conferences and awards for mobile marketers diaries – Sept, Oct, Nov 2009 (including special offers)
September 14, 2009, by mobiThinking
From Las Vegas to Shanghai to London, this is mobiThinking’s pick of mobile conferences and award ceremonies (with deadlines for entries) from around the world... Read More
