Tag Archives: User Experience
Would you advertise on Twitter?
September 12, 2009, by mobiThinking
This morning mobiThinking received an email from Twitter – seemingly sent on Thursday (postal strike maybe?) alerting us, along with all other customers no doubt, to changes in the terms and conditions... Read More
How to reach young consumers using the mobile channel
September 8, 2009, by mobiThinking
Updated (September 14, 20009) This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal. In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked: What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world... Read More
Do brands want better targeting than most mobile ad networks offer?
August 3, 2009, by mobiThinking
30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else... Read More
Upcoming conferences and events for mobile marketers diaries – August, September, October 2009 (including special offers)
July 31, 2009, by mobiThinking
From Shanghai to San Diego and Manila to Berlin, this is mobiThinking’s pick of mobile conferences from around the world in the next few months... Read More
Why recession is a great time to invest in mobile
July 27, 2009, by mobiThinking
With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels... Read More
