Tag Archives: White Papers
Mobile device security: the insiders guide. Opinions and tips from the world-leading experts
October 21, 2011, by mobiThinking
Ten years ago CTOs wanted company phones locked down, camera phones and iPods banned from the office. Now they are being forced to contemplate bring-your-own-device, whether that’s a smartphone or a tablet – that has to be a CTO’s worst nightmare. Meanwhile consumers and business people alike are adopting a laissez-faire attitude to downloading mobile apps – powerful computer programs that could potentially contain malicious code – from unknown authors, something few people would do on their PC... Read More
The mobile city project – the blueprint of a truly mobilized city
August 4, 2011, by mobiThinking
In July 2011, the GSMA crowned Barcelona, Spain Mobile World Capital. Other than being a good place to host the annual GSMA conference, it isn’t immediately clear what makes Barcelona worthier of this title than other cities... Read More
The insiders guide to device detection: give your Website visitors the site they deserve
July 7, 2011, by mobiThinking
There are about 6,500 different models of mobile device (feature phones, smartphones, tablets etc) that are capable of accessing your Website. If you identify the handset used by each mobile visitor to your Website, you can optimize their experience accordingly. This not only makes your customer’s visit as pleasant as possible, it also allows you to make assumptions about the visitor based on what handset they use and target services, promotions and advertising according to the handset type and its abilities... Read More
The insiders guide to mobile health (m-health)
April 27, 2011, by mobiThinking
In the past few years, mobile health, or m-health, has drawn a lot of interest, from mainstream media to billionaire tech philanthropists, such as Bill Gates. This isn’t surprising as it’s one (of several) sectors, where mobile really makes sense and makes a difference in myriad situations, from the person who falls ill in a rural village in Africa where they are otherwise cut off from healthcare to the need to provide lifestyle guidance to a western couch-potato, who’s diet and lack of exercise is leading to ill-health and a potential drain on health resources... Read More
Mobile research (m-research): the insiders guide to surveying your target audience using mobile
January 14, 2011, by mobiThinking
This guide to m-research is divided into two parts. The first part was contributed by Dr Liz Nelson, chairperson of Fly Research. She has considerable pedigree, being the founder and chairman of Taylor Nelson Sofres (TNS), the world’s second largest market-research firm, now owned by WPP. The second part of the guide was contributed by Dr Lorenz Gräf CEO of Globalpark, a provider of enabling technology for mobile research... Read More
