Tag Archives: White Papers
Mobile barcodes: the insiders guide with Laura Marriott
January 12, 2011, by mobiThinking
Mobile barcodes – a square matrix of black and white dots – are becoming more familiar sights on billboard and newspaper ads, product packaging or websites or on mobile tickets and coupons. Mobile barcodes have evolved from the common barcode found on all products on supermarket shelves, only they contain a lot more information. When a customer scans a mobile barcode with a camera phone (assuming the phone has the appropriate software), depending on the data in code, it will hyperlink to your mobile site, for example... Read More
Winners of the World Summit Mobile Awards (WSA) 2010 with case studies and videos
December 20, 2010, by mobiThinking
The World Summit Awards (WSA) for Mobile Content is one of the best, if not the best, of the many mobile awards of 2010. All the awards categories make sense. Entrants are nominated by an expert in each country, which ensures there is a perfect spread of the best in mobile from across the globe. For each winner, there is a description and a video (prepared by the WSA). It is impossible not to be educated and inspired by these winners - the vast majority of which are using mobile to make a real difference to people’s lives... Read More
Winners of the MMA Global Mobile Marketing Awards 2010 with case studies and videos
November 18, 2010, by mobiThinking
Update (November 2011): The 2011 winners of the MMA Global Awards are here. Congratulations to the MMA Awards Winners. We have added links and embedded video (in many cases, the submission to the judges) for many of the winning campaigns. Thanks to all winners and finalists who have sent in a link to their case studies and videos. If we do not have a link (or the best link) to your case study, site, app or video, please email details to: editor(at)mobiThinking.com... Read More
All about the design – top tips for designing mobile sites and apps from the professionals
September 10, 2010, by mobiThinking
As mobile devices become increasingly capable and the mobile audience becomes increasingly sophisticated, companies are stretching the bounds of possibility when it comes to mobile sites, native applications and Web apps. It becomes all the more important to consider not just graphical design, but also the physical design of your mobile product. It is essential to know not only who will be using it, but how and where they will be using it. This is the fifth in our series of six app-related articles. See also:... Read More
The insiders’ guide to mobile marketing using SMS: the golden rules and top tips
June 22, 2010, by mobiThinking
Around the world, SMS is used by four billion mobile users, who sent five trillion messages in 2009, and it continues to grow unabated. By 2013 the volume of messages will double to 10 trillion, according to Portio Research... Read More
