Tag Archives: White Papers
How to create an award-winning mobile campaign
November 19, 2009, by mobiThinking
When it comes to industry awards mobile marketers are spoilt for choice: MMA Global Awards, Cannes Lions, Webbies, Meffys, GSMA, EMMAs, Smaato (see the mobiThinking guide to mobile industry awards for full details on each). So we asked the experts for their opinions on the DNA of successful and award-winning campaigns. So why should you want to win an award?... Read More
The insiders guide to word of mouth marketing
August 19, 2009, by mobiThinking
Mobile is a gift to word of mouth (WoM) marketing. As an excellent channel for consumers to receive, disseminate and even create brand messages, mobile offers even more to marketers than the PC Internet. This is helping to make WoM one of the fastest-growing segments of the media and communications industry, while much of the advertising and marketing business is expected to contract this year. WoM marketing encompasses trendy, over-lapping marketing techniques such as:... Read More
The insiders guide to planning and buying mobile media
July 29, 2009, by mobiThinking
The growing appetite among mainstream brands for mobile advertising, whether display or search, coupled with a bewildering array of portals, ad networks, search providers, app stores and publishers has spawned a new specialism – mobile media planning and buying. Large agencies such as WPP and Aegis are expanding their mobile media business, but the biggest success story is RingRing Media... Read More
The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup
July 9, 2009, by mobiThinking
mobiThinking asked: How will savvy brands use mobile marketing to take advantage of the FIFA World Cup? and received back a volley of excellent submissions. From these mobiThinking has hand-picked the Starting 11 – the top tips to make sure your brand scores with customers in South Africa and any other major sporting event. 1. The beautiful game... Read More
Bring your mobile campaign to life, virtually: the insiders guide to augmented reality
June 17, 2009, by mobiThinking
If you want to inject real wow factor into your mobile campaigns, you want augmented reality (AR). The customer points a camera phone at a barcode image on a billboard or magazine, and they see a 3D image – of your new product, perhaps – appear on the screen, while the real world remains in the background... Read More
