Tag Archives: White Papers
Mobile government: the forefront of Public Services
June 16, 2009, by mobiThinking
This is the first of a series of 3 articles exploring the concept of Mobile Government and its potential for improving public services. The 3 articles are based on a pioneering study on Mobile Services State-of-the-Art in the Italian government sector conducted by our partner Interact Spa, an Italian company focusing on digital innovation and Web 3.0 applications. Through an accurate analysis the study identifies the best practices for Mobile Government and highlights the benefits of adopting a Mobile Web platform to deliver public services and interact with citizens... Read More
What can M-Gov do for Public Administration today?
May 26, 2009, by mobiThinking
After introducing the concept of m-Government in the first article of the series, Andrea Volpini of Interact SpA now digs deeper in the world of m-Government, looking at how overall trends in internet and mobile development will affect the Public Administration in the future. In the final post that will be published next week we will then look at some live examples of usage of mobile technology in the Italian Public Administration... Read More
What makes teens tick – what marketers need to know about the cell-phone-obsessed generation
May 25, 2009, by mobiThinking
Teenagers love their cell phones, which makes mobile an excellent medium for brands to talk to their young customers, but only if marketers play by the youngsters’ rules, according to research consultants Frank N. Magid Associates... Read More
Mobile Marketing Discovery Tactics for the Mobile Web
March 23, 2009, by mobiThinking
On the mobile Web, many users still do not know how to find the content they want. This is a real handicap for marketers looking to exploit the range and reach of the mobile Web through mobile marketing– and Forrester estimates that 83 per cent of marketers want to do just that. The Key Benefits of a Mobile Marketing Discovery Strategy What’s clear is that getting your mobile marketing content discovery strategy right can pay huge dividends:... Read More
Free eBook: Marketing your small business on the mobile Web
February 11, 2009, by mobiThinking
Free eBook: Mobile Marketing Campaigns for Your Small Business. The following is a brief synopsis of the complete mobile marketing campaigns e-book, which you can download as a PDF here... Read More
