Tag Archives: Apps

How to improve app monetization (improved ad targeting)

Monetizing apps by adding ads is a popular way for creators to fund their efforts. Consumers are more likely to install an app which doesn’t have an up-front fee, so in-app advertising is a natural fit for both parties. However, as apps don’t function the same way as browsers do, the default exchange between the...

Counterfeit mobile phones are everywhere

A growing problem, worldwide Fake handbags, fake watches, fake news—these are all so familiar to us now that we don’t give them a moment’s thought and accept them as a matter of course. So it should come as no surpise to us that counterfeit phones are widespread also. How widespread? The EU’s Intellectual Property Office...

android-versions-sdk

Android statistics 2018 – SDK versions across all continents

When developing a new mobile application, you may wonder what minimum API level should be supported so you can reach the widest possible audience. You’ll also have questions relating to screen size and common performance of the devices you hope to reach. So, how does all this stand in 2018? Where can you find these...

Safari and PWAs: Reaching critical mass

PWAs are here, or are arriving very soon, depending on which web browser you use. This isn’t really news if you’ve been following along with the PWA story. However, with WebKit’s implementation of Service Workers and Web App Manifest, one major lingering question over the future of PWAs has been answered: Will PWAs ever come...

Mobile audience growth driven by web, not apps: report

Comscore’s latest report focuses on native app usage in the US, there are some interesting nuggets on mobile web usage we felt merited a mention on mobiForge. The report, which is base on aggregated data from several Comscore platforms shows that growth on mobile platforms continues apace, albeit at a slower rate than previous years. The report leads with figures on time spent in mobile apps, on the mobile and desktop web, but pivoting to audience figures, or eyeballs if you prefer, reveals that mobile web is driving huge gains...

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