mobiThinking
Latest Articles by mobiThinking
Is the threat of a US $250-million class-action law suit enough to stop companies sending unsolicited text messages?
November 15, 2012, by mobiThinking
This week, lawyers were given permission by a US Judge at a court in Seattle to bring a class-action law suit against Papa John’s Pizza for allegedly sending unwanted text messages to customers across the US. This allows the lawyers to bring the case for any number of plaintiffs. If the case is proven, the food chain faces a potential bill for damages of over US $250 million... Read More
The insiders guide to mobile Web and marketing in Nigeria
November 13, 2012, by mobiThinking
Nigeria – Africa’s most populous nation – recently surpassed 100 million active mobile subscriptions, which equates to around 65.8 percent of the population. Mobile subscribers outnumber fixed lines almost 219:1 and PC penetration is very low, which makes the mobile device the de facto communications device for calls, messaging and accessing the Web. Mobile access to the Internet overtook PC access in October 2011... Read More
Five-minute interview: Lynne Gordon, Brandtone, South Africa
November 12, 2012, by mobiThinking
The key to targeting Africa’s growing mobile populous is to use innovative ways to tap into older ubiquitous mobile technologies such as SMS and USSD, argues Lynne Gordon, the general manager of award-wining mobile agency Brandtone South Africa. She highlights some fascinating examples of campaigns and services from across the continent that fit the bill. The problem comes with trying to explain the implications of this reality to the brand marketers who assume that everyone, like them, has a BlackBerry smartphone and an unlimited data plan... Read More
BLN Making it Mobile (MiM) Award: its free and ridiculously easy to enter, deadline for entry November 16, 2012
October 29, 2012, by mobiThinking
This is a great opportunity for young/start-up mobile companies to get some free exposure and see how you measure up to your contemporaries. As part of the BLN Making it Mobile Forum (London, November 16, 2012), the finalists will be given the platform to pitch their companies in front of the conference audience and the competition judges (which includes venture capitalists)... Read More
Winners of the MMA Global Mobile Marketing Awards 2011 with videos and case studies
October 22, 2012, by mobiThinking
Update (October 2012): The 2012 winners of the MMA Global Awards are here. Awards: Global Mobile Marketing Awards for Innovation, Creativity and Leadership Founded: 2004. Deadline for entries: July each year (please double check with MMA as this keeps changing) Entry fee: US $250 per entry for MMA Members, US $300 for non-members... Read More
Winners of the MMA Global Mobile Marketing Awards 2012 (SMARTIES) with videos and case studies
October 21, 2012, by mobiThinking
Update (September 2013): The 2013 winners of the MMA Smarties are here. Awards: Global Mobile Marketing Awards for Innovation, Creativity and Leadership Founded: 2004. Deadline for entries: July each year (please double check with MMA as this keeps changing) Entry fee: US $250 per entry for MMA Members, US $300 for non-members... Read More
There are one billion smartphones in use in the world – thats all folks
October 18, 2012, by mobiThinking
The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics. That is a stunning landmark… It is an awful lot of smartphones. It is equivalent to one seventh of the global population and one sixth of mobile phone subscribers... Read More
Mobile Web overtakes PC Web in China
October 17, 2012, by mobiThinking
China has reached another monumental milestone as the number of Chinese people accessing the Internet on a mobile phone has now surpassed the number accessing the Web using a PC... Read More
The mobiThinking five-minute interview – James Connelly, Fetch
October 15, 2012, by mobiThinking
James Connelly is the managing director and co-founder of mobile marketing agency Fetch. From offices in London and San Francisco, the agency manages mobile campaigns in over 40 countries for clients that include Hotels.com, William Hill and Sony Music... Read More
The Meffy Awards (Meffys) 2012 Winners with videos
October 6, 2012, by mobiThinking
Update (November 2013): The 2013 finalists and winners of the Meffy Awards are here. Awards: Meffy Awards Organized by: Mobile Entertainment Forum (MEF) Founded: 2004 Deadline for entries: July each year. Entry fee: UK £350 (US $568) per submission; £150 ($244) for MEF members; Start-up/NGO UK £75 ($122)... Read More
