mobiThinking
Latest Articles by mobiThinking
Apple/Samsung legal shenanigans benefit Samsungs sales… maybe
October 2, 2012, by mobiThinking
The unexpected outcome of the increasingly tedious Apple/Samsung legal dispute is an increase in Samsung’s Galaxy S3 sales, according to data from Localytics... Read More
Win a free ticket for Mobile Marketing Live (London, UK, October 1-2, 2012)
September 27, 2012, by mobiThinking
This competition is closed. Congratulations to the winners Five lucky mobiThinking readers can win free tickets for the Mobile Marketing Live conference in London next week, on October 1-2, 2012... Read More
Must-watch video on how mobile is transforming Africa
September 26, 2012, by mobiThinking
Spotlight on mobile is a fun stats-filled introduction to the world’s second largest (and fastest growing) mobile market from Praekelt Foundation... Read More
The insiders guide to mobile Web and marketing in Kenya 2012
September 19, 2012, by mobiThinking
Mobile subscriptions in Kenya outnumber fixed lines 107:1. Mobile Internet subscriptions are growing at 69 percent each year and make up 99 percent of Kenya’s Internet connections. Two-thirds of the 29 million mobile subscribers in Kenya use mobile money services, such as the world-famous M-PESA, which offer an amazing array of financial and payment services. On top of that the government puts development of the ICT sector at the top of the agenda… Okay, do we have your attention now?... Read More
The rise of mobile banking and security concerns in the US [Infographic]
September 17, 2012, by mobiThinking
The Infographic from CreditScore.Net charts US consumer attitude to mobile banking. The stats are mostly from a Survey of Consumer Research Section of the Federal Reserve of around 2,000 consumers earlier this year (you should read this research)... Read More
Five-minute interview: Kerstin Trikalitis, Out There Media; MMA
September 12, 2012, by mobiThinking
In June 2012, Kerstin Trikalitis was appointed chairperson of the MMA EMEA board. She is the CEO of specialist mobile advertising agency Out There Media. The company boasts that its opt-in mobile advertising platform reaches 500 million mobile customers, via SMS and mobile Web, through partnerships with 40 mobile operators... Read More
Lessons from the London 2012 Olympics/Paralympics – shouldnt mobile sites be as accessible as PC sites?
September 10, 2012, by mobiThinking
The phenomenal success of the London 2012 Paralympics (with 2.7 million tickets sold and watched by over 4 billion people on TV worldwide) has done much to raise disability awareness in the public consciousness... Read More
One in four smartphones shipped in 2012 will be sold in China
August 30, 2012, by mobiThinking
China will account for 26.5 percent of all smartphone shipments in 2012, according to IDC. The former top smartphone market, the United States, will account for 17.8 percent. The analyst group believes the Chinese market is being driven by sub-US$200 Android devices and expects prices to fall below $100 as competition, particularly from domestic vendors, intensifies... Read More
Five-minute interview: Scott Seaborn, XS2
August 29, 2012, by mobiThinking
Scott Seaborn recently joined Netherlands-based XS2 as executive creative director (ECD), from Ogilvy Group, where he created the mobile division that was responsible for acclaimed mobile campaigns such as Fanta Stealth Sound System and the IBM Wimbledon ‘Seer’ application. (Find out more in this Ogilvy profile). Incidentally, both campaigns were produced in partnership with XS2... Read More
A Day in the life of a US mobile commerce user: stats on who, what, when, where of m-commerce
August 29, 2012, by mobiThinking
The following slideshow from On Device Research shares some interesting insights into the mobile commerce behavior of US mobile consumers, from some research undertaken for the Interactive Advertising Bureau (IAB) earlier this summer. Although quite a small survey group of 260, the research is more in-depth than most and focuses just on mobile phone users (ignoring tablets). Plus On Device’s surveys are conducted via the mobile Web, which, to mobiThinking’s mind, makes the research all the more relevant... Read More
