mobiThinking
Latest Articles by mobiThinking
Global mobile statistics 2012 Section F: Mobile payment, NFC, m-commerce, m-ticketing and m-coupons
June 14, 2012, by mobiThinking
FINDING YOUR WAY AROUND THE MOBILE STATS COMPENDIUM:... Read More
Mission possible: how mobile helps companies deliver strategic objectives
June 14, 2012, by mobiThinking
As witnessed by the mountain of entries for the inaugural Cannes Mobile Lions, brands have made mobile their mission. Indeed, with 6 billion mobile subscribers worldwide (source: ITU), every company should aim to engage with customers via mobile Web, SMS, apps and ads. But mobile per se shouldn’t be the mission, it should be the vehicle (or one of the vehicles) by which the brand fulfils predefined strategic goals... Read More
Global mobile statistics 2012 Part D: Consumer mobile behavior
June 12, 2012, by mobiThinking
FINDING YOUR WAY AROUND THE MOBILE STATS COMPENDIUM:... Read More
QR codes and mobile Web bringing publishing into the 21st century
June 11, 2012, by mobiThinking
There’s a common misconception that print publishing and mobile are unhappy bedfellows. But there is much more to this than print versus e-books. Forward-looking publisher, Atria Books is using quick-response codes and mobile Web to enhance books and giving away free e-books to promote newly published books... Read More
The role of mobile in publishing – friend or foe? Interview with Judith Curr, Atria Books
June 11, 2012, by mobiThinking
By adding mobile barcodes within books, Atria Books provides readers with extra content via the mobile Web – not just marketing materials, but useful and interesting content, be that text, video, music or any other multimedia content the author/publisher wishes to include... Read More
Global mobile statistics 2012 Part C: Mobile marketing, advertising and messaging
June 7, 2012, by mobiThinking
FINDING YOUR WAY AROUND THE MOBILE STATS COMPENDIUM:... Read More
Safaricom M-PESA – a lesson in how operators, if not all companies, can build a mobile business centered on essential services
May 24, 2012, by mobiThinking
Safaricom’s mobile money service M-PESA has – rightfully – received international recognition for its efforts in bringing essential financial services to people without bank accounts. What is less well-known is that Safaricom also makes a good income from the service – 16 percent of revenue and rising fast. Operators the world over should take note. In fact, all companies that are developing mobile services should take note... Read More
Carnival of the Mobilists #271 goes OTT with the best mobile blogs on VOIP, IM, handsets, icons, m-retail and app stores galore
May 15, 2012, by mobiThinking
Welcome to the Carnival of the Mobilists. This week mobiThinking hosts the itinerant round up of the best mobile blogs of the week. This week’s eclectic mix covers over-the-top (OTT) services (e.g. VOIP, IM, social media); iconic or irrelevant icons (those little clickable images on your home screen); iPhone wannabes v handset innovation; Pintrest for mobile marketers; device detection and m-commerce; and 70+ app stores. OTT providers v Operators... Read More
China passes 1 billion mobile subscribers, passes 400 million mobile Web users and overtakes US as worlds top smartphone market
May 3, 2012, by mobiThinking
Four massive landmarks underscore the importance – as though we didn’t know – of China as the world’s top mobile market. First, China now has more than 1 billion mobile subscribers (India isn’t far behind) – that’s more than three times the US. Second, China now has more than 150 million 3G users. These are the sum of subscriber stats from the three main Chinese operators. Third, China has more than 400 million mobile Internet users (i.e. more than there are mobile subscribers in the US), according to Analysys International... Read More
The Webby Awards 2012: the award-winning mobile campaigns with case studies and videos
May 1, 2012, by mobiThinking
Update (May 2013): The 2013 winners of the Webbys are here. Congratulations Webby winners, if you haven’t already, please send a summary of your winning entry, including evidence of success, and links to your case studies/videos and award entry to editor (at) mobiThinking.com. Awards: The Webby Awards a.k.a. The Webbys. Founded: 1996, mobile category started in 2007... Read More
