mobiThinking
Latest Articles by mobiThinking
Eight top tips for running a click-to-call campaign
August 7, 2012, by mobiThinking
Making phone calls on mobile devices is what people do – that’s why it is a natural action for people to make a call following a mobile search or clicking on a search-based advertisement. According to mobile ad network xAd (Q4, 2011), 52 percent of people who click on search ads go on to call the advertiser. Meanwhile Google reports that mobile users are 6-8 percent more likely to click on an ad that contains a phone number... Read More
London 2012: mobile visitor numbers to Olympics sites/apps in US, UK and Canada are massive
August 6, 2012, by mobiThinking
Mobile is playing a huge role in the way Olympics fans catch up on the latest news from London 2012, according to analysis of the stats by the official national broadcasters. Data does not include the weekend 4/5 August, when the athletics opened for business. • BBC: mobile is 41 percent of Web activity... Read More
mobiThinking guide to mobile agencies: The Hyperfactory
August 4, 2012, by mobiThinking
• Next agency profile: Mobext • All profiled agencies: Guide home The Hyperfactory: in brief Type of agency: full service. Founded: 2001 in Auckland, New Zealand. Acquisitions: Acquired by Meredith Corporation in 2010. Main offices: New York, USA (HQ); Hyderabad, India... Read More
Mobile ad expenditure expected to quadruple by 2016: eMarketer
August 2, 2012, by mobiThinking
US marketers are expected to spend more on mobile advertising in 2012 than those in Japan, according to predictions by eMarketer. In 2012, the big spenders in mobile advertising are expected to US, Japan, UK, South Korea and Germany. Most astonishing forecast is that that by 2016 US marketers are expected to spend more on mobile ads than all of Asia Pacific or Western Europe put together. Estimates include both mobile display and mobile search – unfortunately these are not split out... Read More
Confessions of a Cannes Mobile Lions jury member – essential reading for all prospective awards entrants
July 26, 2012, by mobiThinking
2012 was the first year that the international advertising awards Cannes Lions had a mobile category. You can see all the award-winners with case studies here. The mobile entries were judged by 12 jurors – one of those, Leo Xavier, CEO of Brazilian mobile agency Grupo.Mobi (read the agency profile) shares the experience with mobiThinking... Read More
Video interviews on future of mobile with mobile experts from MLove 2012
July 12, 2012, by mobiThinking
Here is a video montage of interviews with the speakers at the recent MLove Conference in Germany. It’s a stylish promo from the organizers, but is well worth a watch. There are some insightful soundbites and thought-provoking comments from some of the cleverest people in the business. Take this quote from Jonathan McDonald of This Fluid World, for example:... Read More
The Rise of Mobile – infographic
July 11, 2012, by mobiThinking
This Infographic was created by Trinity Digital Marketing using stats from mobiThinking’s mobile stats compendium... Read More
Cannes Mobile Lions 2012 – scrutinizing the numbers of entries and winners
July 3, 2012, by mobiThinking
mobiThinking’s unhealthy fascination with stats and award-winning campaigns has led to a lengthy trawling through, collating and analyzing of the 957 entries for the inaugural Mobile Lions. This is what we learned. Hopefully this is useful. 1) The large creative/marketing agencies now take mobile seriously... Read More
Beginners guide to mobile marketing
June 25, 2012, by mobiThinking
The mobile phone is an incredibly versatile device. It can take photos and videos, and send them anywhere in the world, instantly. Many devices know where you are, the more advanced ones even know in which direction you are facing. A quick search on the mobile Web will help you find the nearest branch of your favorite store or restaurant chain and a mapping app will guide you there. A well-targeted offer via mobile ad or SMS might tempt you into this outlet rather than another... Read More
The Cannes Lions International Advertising Festival 2011: the award-winning mobile campaigns with case studies and videos
June 21, 2012, by mobiThinking
Awards: Cannes Lions International Festival of Creativity • Founded: 1954. • Deadline for entries: 20 April 2012. • Entry fee (for Mobile Lions): €399 (US $528.65) for international entries €478.80 (US $634.37) for UK entries • Winners announced: 19 June 2012. Prize: (much coveted) Lion trophy... Read More
