mobiThinking
Latest Articles by mobiThinking
Wow a competition promoting Web apps – and from a handset manufacturer – how times are a changing
April 19, 2012, by mobiThinking
As part of its “Connecting the next billion” initiative, Nokia is running a competition where developers can enter their Web apps (as many as they like) – yes that’s web-based mobile apps – for a chance to win mobile handsets and get your app published and promoted in the Nokia Store... Read More
The mobiThinking guide to mobile advertising networks 2013: Affiliate/CPA networks
April 15, 2012, by mobiThinking
• GUIDE HOME • BLIND NETWORKS • PREMIUM BLIND NETWORKS • PREMIUM NETWORKS • LOCAL AD NETWORKS • AFFILIATE AND CPA NETWORKS •... Read More
The mobiThinking guide to mobile advertising networks 2013: Local networks
April 11, 2012, by mobiThinking
• GUIDE HOME • BLIND NETWORKS • PREMIUM BLIND NETWORKS • PREMIUM NETWORKS • LOCAL AD NETWORKS • AFFILIATE AND CPA NETWORKS •... Read More
Five-minute interview: Jay Emmet, GM at OpenMarket (Amdocs)
March 29, 2012, by mobiThinking
Jay Emmet is general manager of OpenMarket, a transaction hub that claims to process more mobile payments and mobile messages than any other provider in the U.S. and UK. He’s also a senior vice president of parent company Amdocs. mobiThinking finds out which mobile businesses inspire him and what excites him about the mobile business. 1. What is the one thing that gets you most excited about mobile Web, mobile services and/or mobile marketing?... Read More
How interested are companies in mobile Web apps? Very
March 28, 2012, by mobiThinking
Mary Beth Christie, online product management director, Financial Times, spends 2 hours each week on the phone answering queries from companies and journalists eager to pick their brains on their experiences with bringing the FT Web app to market. That’s on top of the time she and her colleagues spend on conference stages sharing their knowledge... Read More
What you can learn from the FT Web app: interview with Steve Pinches
March 23, 2012, by mobiThinking
The Financial Times newspaper bucked the trend towards native apps, with a Web-based mobile application. The FT Web app proves once and for all that you can write apps every bit as good as native apps, using HTML5 – the standard language of the Web – rather than having to develop each app in the unique language of each smartphone platform. While its competitors surrender their right to know their subscribers and a third of their revenues to app stores, the FT retains full control... Read More
Money in Mobile Awards – winner and finalists with video and details
March 23, 2012, by mobiThinking
UPDATE: The MiM 2012 winners are here. • Awards: Money in Mobile (MiM) Award • Founded: 2011 • Organized by: Business Leaders Network (BLN) – United Kingdom. • Deadline for entries: May 31, 2011 (closed). • 2011 Winner (announced June 14, 2011): Masabi... Read More
Carnival of the Mobilists #264 – the best of mobile blogging
March 13, 2012, by mobiThinking
It’s two for the price of one – as the itinerant Carnival of the Mobilists touches down at mobiThinking, we bring you an eclectic mix of the best mobile blogs for the first two weeks of March... Read More
Top tips when choosing an agency or service provider for your mobile strategy, by Melissa Parrish, Forrester
March 6, 2012, by mobiThinking
Melissa Parrish, senior analyst, interactive marketing, Forrester Research, shares her tips for finding the right mobile partner, and helps you to sort those with real mobile expertise from the wannabes. Before starting to look for a partner for mobile-marketing services, marketers should assess what kind of help they really need. Once identified, it will be easier to pinpoint the type of partner best suited to meeting these requirements. Mobile services vendors fall into three basic categories:... Read More
Carling Black Label Cup “Be the Coach” mobile campaign – innovative, inclusive and effective
March 6, 2012, by mobiThinking
You don’t have to be a sports fan to appreciate the genius of this ground-breaking campaign from Brandtone and Ogilvy South Africa. Carling Black Label, a beer from South African Breweries (SAB), used mobile voting to allow supporters to select the team and make live substitutions in a huge South African soccer game... Read More
