UPDATE: The MiM 2012 winners are here.
• Awards: Money in Mobile (MiM) Award
• Founded: 2011
• Organized by: Business Leaders Network (BLN) – United Kingdom.
• Deadline for entries: May 31, 2011 (closed).
• 2011 Winner (announced June 14, 2011): Masabi.
• 2011 Finalists (announced June 07, 2011): Cogenta Systems; Eagle Eye Solutions; HyperBees; ParcelGenie; Paythru; Qriously; Roulette Cricket; Screenreach interactive; StrikeAd; TouchType; VouChaCha.
• mobiThinking verdict: This competition is free and ridiculously easy to enter. Fill out your details and explain in 100 words how your business uses mobile to make money for other companies. But it is only for privately-held UK companies. In 2011 it attracted 48 entrants, which is pretty good for an awards newcomer. From these 12 were selected to present their product or service during the Money in Mobile Forum (London, June 14, 2011) in front of the conference audience all of which is good for finding potential investors, partners and customers – making this an attractive format. The winner was announced at the end of the forum. The judging panel is mostly VCs.
• Competition judges include: Balderton Capital, DFJ Esprit, Fidelity Growth Partners, Octopus Ventures, Advent Ventures, Highland Capital, Accel Partners, Fidelity Growth Partners, Angels Seed Fund, Intel Capital, Vodafone Ventures, Balderton Capital, m8 Capital, Pentech Ventures, PROfounders Fund, MMC Ventures, Doughty Hanson, The BLN, NextWomen.com, Mobile Marketing Magazine and mobiThinking.
• Guide to mobile awards: • MMA Awards • Cannes Lions • EMMAs • Smaato Awards • Webby Awards • Meffy Awards.
• How to create an award-winning mobile campaign – with top tips from mobile awards judges.
• Congratulations finalists if you would like us to include your video or case study, please email details to: editor (at) mobiThinking.com.
Money in Mobile (MiM) Award – finalists
The following twelve companies pitched at Money in Mobile Forum (June 14, London, UK) in front of the judges and conference audience to win the MiM Award. The Winner in a close run competition was Masabi.
Masabi (winner)
The Masabi ‘ticket machine in your pocket’ allows commuters to securely purchase train tickets on mass-market mobiles and smartphones, and use their phone as the ticket! Tickets can be displayed on the phone together with a secure barcode to scan through the gates, with NFC coming soon. Rail Operators can avoid the extra CAPEX and OPEX of expanding stations or adding ticket machines, and then supply more timetable and disruption information (together with other offers) straight to the mobile.
Cogenta Systems Limited
Cogenta provide a mobile shopping service to consumers called Sccope that gives people the best prices linked and best deals. Cogenta is introducing a targeted offer platform enables retailers and brands to link deals e.g. vouchers to products that can then be pushed to consumers depending on their behavior and location.
Eagle Eye Solutions
Eagle Eye allows retailers (customers include Comet, Blockbuster and The Aurora Group) to distribute and redeem mobile coupons via Credit Card and EPoS Technology. To redeem vouchers, consumers enter a unique PIN via the retailer’s Credit Card Terminal and the voucher is automatically delivered.
ParcelGenie
ParcelGenie makes sending real gifts as easy as sending a text message. Use a mobile to select a contact, choose a gift from the catalogues, and pay. Immediately, the recipient receives a text message about their gift, and registers their delivery address by SMS. Send a real gift in 10 seconds using just a mobile number! ParcelGenie’s mCommerce platform drives revenue for MNOs, OEMs, and retailers through the sending of high margin gifts.
Paythru
The Paythru mobile payment service includes features such as repeat payments (including standing orders and direct debits, used by the NSPCC); simple to use interfaces; and geo-location tools. It complies with dotMobi standards and is highly secure. It currently operates in the UK, Europe, US and South Africa. With the help of Paythru the NSPCC has reduced acquisition costs by 70% and ParkingPal is projecting over £1m of mobile transactions in 2011.
Qriously
Qriously is a snippet of code that lets you get insights from your audience by replacing display ads with questions on mobile sites (iOS and Android) or mobile apps. This enables you to differentiate audience by taste, preference and life stage data tagged to location resulting in a premium ad price. Qriously may also be used to ask UX questions that improve content experience and hence improve time spent and frequency resulting in better ad revenues.
Roulette Cricket
Roulette Cricket is the first in-play social wagering sports game in the market and is available on license to bookmakers. Using the simple premise of betting where the next boundary is scored, the game already has 250,000 users and has seen betting as high as 36,000 bets per game. RouletteCricket is the first of six sports available to bookmakers including golf, baseball, motor racing, rugby and football. The platform could equally support betting on non-sporting events such as elections.
Screenreach interactive
The Screach platform allows anyone to create real-time two-way interactive experiences between a smart device (via the Screach App) and any content, anywhere. Screach can make any screen in the world fully interactive. Its two-way nature allows users to interact with screens to play games, quizzes, share opinions and votes and win instant prizes, sent to the App as vouchers.
StrikeAd
StrikeAd is a dedicated mobile demand-side ad platform that lets media buyers create and deploy global mobile advertising campaigns at an unprecedented scale and transparency based on targeted audience and user profiling. It allows sophisticated, dynamic bidding, tracking, and automated optimization which gives agencies complete control over their mobile advertising to maximize ROI.
TouchType makes typing on mobile device touchscreens faster and more productive using AI technology. The Fluency language engine uses context to predict what the user is going to say next with incredible accuracy, while learning writing habits to take the strain out of text entry. The technology is licensed to OEM and developer partners, such as INQ which uses Fluency in their flagship handset. TouchType’s SwiftKey is one of the top-ten paid apps on Android.
VouChaCha
VouChaCha works with over 4,000 UK retailers, including Gap, Argos, Debenhams and Pizza Hut, enabling them to connect with consumers through the use of location targeted mobile vouchers. The VouChaCha network helps mobile developers to monetize their user base instantly by incorporating our location-based vouchers into pre-existing mobile applications.
HyperBees
HyperBees is a games publisher for the Android operating system. It has delivered 3.5 million total downloads for its indie developers, with 2 games reached Top 5 paid games on Android Market.
• Want to attend this event? You can win a free ticket for Mobile in Money: in this competition or claim a 20 percent discount on your ticket using the special code: MiMmobiThinking.
Money in Mobile Forum (June 14, London, UK)
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Further reading:
• Great mobile conferences… excellent discounts and free tickets
• What makes Asia Pacific the most exciting mobile market in the world? Interview with Rohit Dadwal, MD Asia Pacific, MMA
• The insider’s guide to mobile health.
• Guide to mobile ad networks
• Latest networks profiled: Madvertise; Hunt Mobile Ads; Mobile Theory
• B2B mobile marketing: the insider’s guide
• Mobile research (m-research): the insider’s guide
• Mobile barcodes: the insider’s guide
• The insiders’ guides to world’s greatest mobile markets
• Latest country profile: France
• Guide to mobile agencies
• Guide to mobile industry awards
• The big compendium of global mobile stats
• The big page of essential links
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