mobiThinking
Latest Articles by mobiThinking
The top mobile companies in the world in 2011
February 27, 2012, by mobiThinking
Tomi Ahonen (blogger, author, speaker etc) has been crunching numbers and has come up with the world's largest companies in mobile, having stripped away other revenues. No small task... Read More
The cost of promoting apps continues to rise, but has Apples iAd been missing out on the app-promotion gravy train?
February 16, 2012, by mobiThinking
Apple’s iAd pricing is now 10 percent of launch price. Advertisers are no longer double-charged. Developers get a better share. What took Apple so long to see reason?... Read More
2011 handset and smartphone sales statistics worldwide: the big picture
February 10, 2012, by mobiThinking
There were almost half a billion smartphones shipped globally in 2011, according to IDC, Strategy Analytics and Canalys (Gartner’s stats are still to come). But this is just a small part of mobile phone picture... Read More
Global mobile Web use doubles in a year: StatCounter
February 6, 2012, by mobiThinking
In January 2012, 8.49 percent of Website hits/pageviews come from a handheld mobile device, according to StatCounter, using stats aggregated from the 3 million sites that use its free Web analytics tool. This time last year it was 4.3 percent. Growth in mobile Web penetration is strongest in Asia and Africa, where PC penetration is lower than in North America or Europe... Read More
BLN Money in Mobile Award: winners announced
February 3, 2012, by mobiThinking
MARCH 22 UPDATE – Check out: Money in Mobile Awards 2012 – winners and finalists with videos and summaries... Read More
10 reasons why mobile analytics are mission critical to a sustainable mobile strategy
January 25, 2012, by mobiThinking
These top tips on mobile analytics were contributed by Michael Ricci, vice president of mobile at Web analytics company Webtrends. On the mobile analytics side, Webtrends’ client base includes Coca-Cola, Microsoft, Monster.com, Hilton, New York Times, Daily Telegraph and RIM... Read More
Win a free ticket for M-Days (Frankfurt, Germany, February 1-2, 2012)
January 25, 2012, by mobiThinking
Congratulations to Franklin Tchakounte, PHD Student, University of Breme, University of Ngaoundere, Cameroon, the winner of the free pass for M-Days. One lucky mobiThinking reader can win a free ticket for the M-Days conference in Frankfurt next week on February 1-2, 2012. The first person to email us with the correct answers to the following questions will win the conference passes. But hurry, you only have until the Monday, January 30 to respond... Read More
Most popular content on mobiThinking in 2011
January 20, 2012, by mobiThinking
mobiThinking was visited by 463,000 unique visitors in 2011 (225 percent more than 2010) – what did they come to read? The top destination was the Compendium of global mobile stats with 470,000 Pageviews (PV), followed by the Guides to mobile ad networks, the world’s top mobile markets, mobile awards and mobile agencies. Find the links to all the top content below…... Read More
Millennial Media, the first mobile ad network to IPO; and thus to reveal revenues and the long road to profitability – analysis
January 9, 2012, by mobiThinking
The announcement of the planned floatation of six-year-old Millennial Media – believed to be one of the largest mobile ad networks in the US – on the stock exchange is interesting for two reasons... Read More
US mobile ad expenditure more than doubles to $2.1 billion in 2011, Google dominates, according to IDC
December 20, 2011, by mobiThinking
According to estimates by IDC, US $2.1 billion was spent on mobile advertising in the US in 2011. That’s more than double the expenditure in 2010. The split between mobile search and mobile display advertising spend is roughly 70:30. This is part of the reason that IDC attributes a massive 70 percent market share to Google (IDC describes Google as a “near monopoly” in search), but IDC believes Google is the market leader in display advertising in the US also... Read More
