mobiThinking
Latest Articles by mobiThinking
Mobile ad network Admoda doesn’t sell out
April 1, 2010, by mobiThinking
In a thinly veiled attack on rival mobile ad networks (and other mobile start-ups) that have a) taken VC funds and/or b) sold out, Admoda issued a press statement with tongue-firmly-in-cheek, see: Admoda/Adultmoda Declines $25M of 3rd Round Investment... Read More
Why Japan is the king of mobile: the stats and facts
March 25, 2010, by mobiThinking
Japan has much higher mobile Internet penetration than the US or Europe. This high usage of the mobile Internet (and mobile data generally) means mobile advertising/marketing is considerably more advanced than elsewhere. • There are good reasons why Japan is king of mobile – and it's not just a cultural thing – and the mobile ecosystem in other countries would benefit greatly if these were emulated. • The Japanese operators take much of the credit for fostering this environment (operators elsewhere, please check you are following their lead)... Read More
Mobile metrics reports from mobile ad networks: head 2 head
March 23, 2010, by mobiThinking
Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile metrics reports only provided a small proportion of this valuable data, but that's changing fast. Now more ad networks are on the case, competition is leading to much more useful reports (particularly among the more recent entrants)... Read More
Mobile social networking – the statistics are compelling
March 11, 2010, by mobiThinking
Here are some fascinating facts and figures on mobile social networks. In summary: • Mobile users spend more time (lots more) on social networking sites than PC users. • In the US, Facebook and MySpace are top 10 mobile destinations (in terms of audience). AOL is also in the top 10, which includes Bebo. • Facebook is the number one mobile destination in the UK (in terms of audience). When you consider time spent accessing the Web via a mobile in the UK, Flirtomatic and AOL/Bebo are also in the top 10... Read More
Mobile Marketing Forum Asia (April 14-15, 2010, Singapore): special offer for mobiThinking readers
March 10, 2010, by mobiThinking
This year the Mobile Marketing Association has lined an impressive roster of speakers and a packed agenda for it's second annual Asian event... Read More
Carnival of the Mobilists #214 – the best of mobile blogging
March 8, 2010, by mobiThinking
The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and not-seen-for-a-while Carnival contributors – pulled out all the stops. Thanks to all who submitted (hosting the Carnival has been educational as always) – keep up the good work... Read More
The insider’s guide to mobile social networking: the 10 Ps
March 5, 2010, by mobiThinking
The 10 Ps of mobile social networking: popularity; planning; personal; proposition; permanence; participation; personalization; proliferation; passion and performance... Read More
Why are many great mobile Olympics sites not found by mobile search engines? Join our experiment.
February 23, 2010, by mobiThinking
The Olympic mobile search experiment UPDATE: 25 February, 2010 mobiThinking is recruiting a small number of volunteers around the world to take part in a small case study. We invite you to conduct a search on the leading mobile search engines where you are: e.g. Yahoo; Google; AOL; Bing; Ask; Taptu. Use the terms Winter + Olympics + mobile and document how many of the best local/international mobile Olympic sites come up in the search results. This will give an interesting insight into the effectiveness of mobile search engines, publisher mobile search optimization and the difference that location makes. All helpers will be credited and will have the opportunity to share conclusions and possible remedies. For further details and to volunteer, please email editor (at) mobiThinking.com... Read More
Vancouver Winter Olympics – mobile is a winner
February 19, 2010, by mobiThinking
UPDATED: 02 March, 2010 Mobile is a Winter Olympics winner for US broadcaster NBC. The stats show it received more mobile visits by the opening ceremony than for the entire 2006 Winter Games and after 17 days had attracted more than 2.5 times the mobile visits at the 2008 Summer Olympics... Read More
The insiders guide to mobile Web marketing in Canada
February 14, 2010, by mobiThinking
Get the low down on mobile in Canada, the world's second largest country (by geography). Join the world's top wireless guru, Laura Marriott as she draws together all the latest stats, the top mobile sites and all the brands, agencies and publishers that are leading mobile innovation with the help of her fellow Canadian experts... Read More
