mobiThinking
Latest Articles by mobiThinking
An abundance of global brands among the MMA Awards finalists (with links to campaigns)
October 28, 2009, by mobiThinking
P.S. (18-11-09) The winning campaigns for the MMA Awards 2009 are here - with links to nearly all campaigns. Thanks to all who helped. This year’s Mobile Marketing Association (MMA) Awards finalists is a who’s who of global brands including Coca-Cola, Fanta, Pepsi, Absolut Vodka, Toyota, Mini, Honda, Citroën, Pizza Hut, KFC, Best Buy, Kraft Foods, Puma, Dockers, Garnier, Olay, Carefree, Pampers, MTV, Disney and ESPN. Follow the links to the campaigns... Read More
The mobile Web is dead Long live the mobile Internet
October 22, 2009, by mobiThinking
P.S. (28-10-09) Thanks to Tamoggemon for including this blog in the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. Periodically, someone somewhere for whatever reason declares the death of the mobile Web. This is welcome because it allows us all to review what the mobile Internet really is and why it is critical. Mobile Web isn’t just about having a mobile Website – though that is an important part – it’s about recognising that mobile is different. Mobile users have different requirements to PC users and mobile devices have different limitations and capabilities compared with PCs. Does your company need mobile Web? Here are four simple questions to help you decide:... Read More
The insiders guide to mobile Web marketing in India
October 17, 2009, by mobiThinking
In India mobile phones now outnumber landlines 14:1 and are used by about 45 percent of the population. The sparseness of landlines, particularly in rural areas, coupled with the expense of PCs, has kept Internet use very low, with less than 6 percent of Indians (age 12 or above) accessing the Internet once a month. Sandy Agarwal, the author of this guide, believes that mobile will help to bridge the digital divide, becoming the obvious channel for Indians to access information-based services essential for their work and education, as well as providing entertainment... Read More
Mobile Marketing Insights (October 22, 2009, Shanghai): special offer for mobiThinking readers
October 15, 2009, by mobiThinking
Mobile Marketing Insights (October 22, 2009, Shanghai, China) is offering a 15 percent discount to mobiThinking readers. Refine your mobile strategy for targeting one of the world’s most exciting markets with speakers... Read More
The insiders guide to mobile Web marketing in the US by Laura Marriott
October 5, 2009, by mobiThinking
Laura Marriott led the Mobile Marketing Association as president and CEO from 2005-2008, a period of astronomical growth for the industry and its association, helping to push adoption of the mobile channel among brands and agencies and the development of best-practice guidelines. She is now a consultant and a board member for several companies. Who better to guide us through the ins and outs of mobile Web marketing in the US? Last updated: March 2010... Read More
The mobiThinking guide to mobile ad networks – Q&A
October 2, 2009, by mobiThinking
Mobile Marketer asked some probing questions about the Guide to mobile advertising networks. And no, we’re not telling you which network refused to be profiled... Read More
Essential tips for making your mobile site work better, from Yankee Group
September 21, 2009, by mobiThinking
There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement... Read More
Upcoming conferences and awards for mobile marketers diaries – Sept, Oct, Nov 2009 (including special offers)
September 14, 2009, by mobiThinking
From Las Vegas to Shanghai to London, this is mobiThinking’s pick of mobile conferences and award ceremonies (with deadlines for entries) from around the world... Read More
Would you advertise on Twitter?
September 12, 2009, by mobiThinking
This morning mobiThinking received an email from Twitter – seemingly sent on Thursday (postal strike maybe?) alerting us, along with all other customers no doubt, to changes in the terms and conditions... Read More
How to reach young consumers using the mobile channel
September 8, 2009, by mobiThinking
Updated (September 14, 20009) This guide to mobile and youth was article of the week on the latest Carnival of the Mobilists, a weekly roundup of the very best in mobile and wireless blogs. The article was also featured on Mob Soc Net, Millennial marketing and by MobileYouth.org’s Josh Dhaliwal. In the light of the opinion voiced by youth marketing expert Ian Stewart, head of Asia, Friendster (ex Coke and MTV), in this insightful interview on mobile marketing to teens in Asia, mobiThinking asked: What needs to happen to make mobile a viable channel to reach the youth segment – i.e. teens, students, school leavers, graduates? What follows is a summary of the responses received back from experts around the world... Read More
