mobiThinking
Latest Articles by mobiThinking
Mobile Marketing Forum Europe (Sept 9-10, 2009, Berlin): special offer for mobiThinking readers
September 1, 2009, by mobiThinking
The Mobile Marketing Association (MMA) is offering mobiThinking readers a 15 percent discount for the star-studded Mobile Marketing Forum in Berlin, including the live webcast... Read More
Mobile Web: latest facts and stats forecast a rosy outlook
August 28, 2009, by mobiThinking
Please find the new and improved Big compendium of mobile statistics here: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Please change your bookmark. Sorry for any inconvenience... Read More
The insiders guide to word of mouth marketing
August 19, 2009, by mobiThinking
Mobile is a gift to word of mouth (WoM) marketing. As an excellent channel for consumers to receive, disseminate and even create brand messages, mobile offers even more to marketers than the PC Internet. This is helping to make WoM one of the fastest-growing segments of the media and communications industry, while much of the advertising and marketing business is expected to contract this year. WoM marketing encompasses trendy, over-lapping marketing techniques such as:... Read More
The 3rd Internet and Mobile Marketing Summit (August 25-26, 2009, Manila, Philippines): special offer for mobiThinking readers
August 17, 2009, by mobiThinking
The Internet and Mobile Marketing Association of the Philippines (IMMAP) is offering mobiThinking readers a 15 percent discount for its third annual conference for online and mobile marketers... Read More
Mobile marketing to teens: an Asian perspective from Ian Stewart, Friendster
August 13, 2009, by mobiThinking
More than 80 percent of teens in Asia have a cell-phone in their pocket, making mobile the ideal medium for brands to connect with young people. Korea, Japan, Singapore and Hong Kong are leading the way, but in much of Asia the cost of mobile data, and lack of sponsored services, shuts teens out of the mobile Web... Read More
Five-minute interview: Edward Kershaw, Vice President Mobile Media, EMEA, Nielsen Online
August 4, 2009, by mobiThinking
When he joined Vodafone in 2001 to head up the music business, you can almost hear Edward Kershaw’s former record industry colleagues saying ‘”Ringtones… hmm, sounds great”. Back then mobile media wasn’t much to write home about. In eight swift years, however, it’s become big business, with mobile Web and download sites providing a cornucopia of audio, video, games, news, information and utilities... Read More
Do brands want better targeting than most mobile ad networks offer?
August 3, 2009, by mobiThinking
30 billion mobile advertisements – that’s how many mobile ads RingRing Media believes are delivered globally to mobiles each month, in terms of unique page impressions. That’s an estimate, of course, but as the biggest global purchaser [any arguments about this?] of mobile media at US$750,000 per month and rising, RingRing is going to have a better idea than anyone else... Read More
Upcoming conferences and events for mobile marketers diaries – August, September, October 2009 (including special offers)
July 31, 2009, by mobiThinking
From Shanghai to San Diego and Manila to Berlin, this is mobiThinking’s pick of mobile conferences from around the world in the next few months... Read More
The insiders guide to planning and buying mobile media
July 29, 2009, by mobiThinking
The growing appetite among mainstream brands for mobile advertising, whether display or search, coupled with a bewildering array of portals, ad networks, search providers, app stores and publishers has spawned a new specialism – mobile media planning and buying. Large agencies such as WPP and Aegis are expanding their mobile media business, but the biggest success story is RingRing Media... Read More
Why recession is a great time to invest in mobile
July 27, 2009, by mobiThinking
With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. If consumers are changing their purchasing habits, surely this is the most important time to be talking to them (before your competitors do)? So why not choose mobile: the most cost-effective and targeted of channels... Read More
