mobiThinking
Latest Articles by mobiThinking
The insiders guide to mobile Web marketing in Germany
September 27, 2013, by mobiThinking
Germany is Europe's largest mobile market and biggest economy. Here, a cell phone is called a “handy”, and Germans are very keen on them... Read More
Essential top tips to improving mobile site SEO
September 19, 2013, by mobiThinking
mobiForge recently published an excellent technical guide to help Web developers make it easier for mobile users to find their site when they are searching on Google, Bing, Yahoo etc. This is search engine optimization (SEO) and it is just as important for mobile search as for desktop search… and there are considerable differences between the two. It doesn’t matter if you have a PC and mobile site, or a responsive-design site, mobile SEO matters... Read More
How knowing the device, carrier and connection helps marketers: Q&A with Digital Element and dotMobi
September 13, 2013, by mobiThinking
The more marketers know about their mobile visitors, the more they can target appropriate content and offers – including third-party ads – and deliver them in the most efficient manner. Knowing whether a visitor is coming via a mobile network (and which carrier) or WiFi, what country they are in and the device type (and its capabilities) are essential tools in a marketer’s armory... Read More
What is the future of mobile? Q&A with Tomi Ahonen
September 12, 2013, by mobiThinking
If companies/organizations want to engage customers and clients, retain them, learn more about them and sell to them, then they need to plan a cohesive and agile mobile strategy that will prepare them for the years ahead... Read More
Mobile ad spend is growing fast, but is only a pittance of total media budgets. Top dogs are Google, Facebook, Pandora, YP…
August 29, 2013, by mobiThinking
Worldwide mobile ad revenues will reach US$16.65 billion in 2013, according to estimates by eMarketer. That’s almost double last year’s total of $8.80 billion. Mobile’s share of digital media spend is growing rapidly – this year it is expected to account for 14.2 percent of digital revenues, up from 8.5 percent in 2012... Read More
The insiders guide to mobile app promotion: top tips for marketing your app from industry experts
August 21, 2013, by mobiThinking
The unpalatable truth is that app stores are dominated by apps from a handful of developers (Canalys, Distimo) with big marketing budgets, while the vast majority of apps disappear straight into obscurity without anyone noticing. But don’t despair... Read More
28 percent of the top 100 apps still dont have a privacy policy
August 20, 2013, by mobiThinking
Research from the mobile association MEF highlights the need for app publishers to take user privacy more seriously to improve consumer trust in apps. Analysis of the top 100 free mobile apps available from the Apple App Store and Google Play reveals lack of privacy policy before download (45 percent), lack of privacy policy within app (68 percent) or failure to provide any privacy policy at all (28 percent)... Read More
Very useful glossary of all things mobile
August 19, 2013, by mobiThinking
Mobext, the international mobile agency, has just launched The Mobile Index, an educational online glossary of portable tech. There is a brief commentary for each term – opinionated at times (but there’s no harm in a bit of color). There are also videos, images and links to other nifty stuff. Mobext says the glossary works well on any device, with any screen sizes, so give it a go. If any definition is missing or needs amending, let them know. Here are some sample definitions:... Read More
Introduction to Chinas booming mobile money market – Q&A with Charmaine Oak, Shift Thought
August 8, 2013, by mobiThinking
With a vast number of Chinese already using digital wallets to pay for goods online, it’s was only a matter of time before mobile money took off. Now that standards are in place, and licenses issued to 250+ online/mobile payment providers, coupled with the availability of cheaper smartphones and mobile Web, the time has now come. This year 300 million people in China will pay for goods and services using their mobile phones, according to estimates from analysts Shift Thought... Read More
New damning report into Apple factories: should consumers and business customers care? Should mobile marketers?
July 31, 2013, by mobiThinking
China Labor Watch (CLW), a US-based charity, has released a highly critical report, with video footage (see below), into conditions in Pegatron Group’s factories that produce Apple products, including the upcoming cheap iPhone... Read More
