mobiThinking
Latest Articles by mobiThinking
mobiThinking guide to mobile agencies: XS2
July 22, 2013, by mobiThinking
• Next agency profile: Phonevalley • All profiled agencies: Guide home XS2: in brief Type of agency: full service. Founded: XS2 was founded in 2008 by Jan Willem Vaartjes & Sander Munsterman. Acquisitions: N/A... Read More
Engaging video on mobile in China, packed with stats, from Group M
July 19, 2013, by mobiThinking
This excellent video was created for Group M, the parent of Maxus, MEC, MediaCom, Mindshare and Xaxis, by Seen Vision, using data from the Group M Interaction survey (July 2013) and various third-party stats... Read More
The Mobi Awards 2013 winners, with videos and case studies
July 11, 2013, by mobiThinking
Mobi Awards • Founded: 2009 • Organized by: DIGIDAY • Deadline for entries: July. • Entry fee: N/A. • Number of entries: N/A. • Finalists announced: October… but full details are unavailable. • Winners announced: October, at the Mobi Awards Gala in New York City... Read More
The rise of mobile Web, mobile for good and other trends from Cannes Mobile Lions 2013
July 10, 2013, by mobiThinking
Scrutiny of the mobile winners at Cannes 2013, both the Mobile Lions and across the other Lions categories, reveals some encouraging trends. The first is the number of winners that use mobile Web in cutting edge ways, where in previous years we might have seen native apps used; the second is the number of winners that are related to good causes. Baring in mind that Cannes Lions is a celebration of all things advertising, where entries are dominated by multinational advertising/marketing/interactive agencies and the awards are judged, mostly, by big agency people, this is surely a good sign... Read More
mobiThinking guide to mobile agencies: the top agencies for mobile marketing, advertising and services
July 7, 2013, by mobiThinking
The demand for mobile expertise – strategic, creative and technical – from brands, publishers, operators and creative agencies has never been stronger. But selecting the right partner for your mobile site, campaign, service or application is compounded by lack of real information about the capabilities, size and geographical coverage of mobile agencies. Anyone can claim to be a 'full-service mobile agency with global coverage', but clients don't want a jack of all trades, they're usually looking for an agency with a proven expertise in specific disciplines for their target markets... Read More
The Cannes Mobile Lions winners 2013: the award-winning mobile campaigns with case studies and videos
June 26, 2013, by mobiThinking
Update (June 2014): The 2014 Cannes Mobile Lions winners are here. Awards: Cannes Lions International Festival of Creativity Founded: 1954; Mobile Lions launched 2012. Deadline for entries: March. Entry fee (for Mobile Lions): €399 (US $528.65) for international entries €478.80 (US $634.37) for UK entries. Number of entries: 1,061... Read More
The Cannes Mobile Lions winners 2012: the award-winning mobile campaigns with case studies and videos
June 19, 2013, by mobiThinking
Update (June 2013): The 2013 winners of the Cannes Mobile Lions are here. Awards: Cannes Lions International Festival of Creativity Founded: 1954; Mobile Lions launched 2012. Deadline for entries: March. Entry fee (for Mobile Lions): €399 (US $528.65) for international entries €478.80 (US $634.37) for UK entries... Read More
Smart TXTBKS: Cannes Mobile Lions 2013 Grand Prix: brilliant example of m-learning from Philippines that works on all handsets
June 19, 2013, by mobiThinking
Smart TXTBKS is a project in the Philippines to put school text books onto old SIM cards, using SMS messaging, and it works on any phone, however lowly and however ancient. It is momentous that Cannes Lions, a celebration of the world of advertising, should honor such a worthy, long-term and inclusive mobile initiative. Here is the video case study for Smart TXTBKS, that accompanied the submission from the Philippines-based mobile operator Smart Communications and DDB agency DM9 JaymeSyfu:... Read More
Google search to punish mobile Web bad practice, including those irritating download-our-app interstitial ads
June 13, 2013, by mobiThinking
“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users” – Google Webmaster Central Blog... Read More
mobiThinking guide to mobile advertising networks (2013)
June 10, 2013, by mobiThinking
• GUIDE HOME • BLIND NETWORKS • PREMIUM BLIND NETWORKS • PREMIUM NETWORKS • LOCAL AD NETWORKS • AFFILIATE AND CPA NETWORKS •... Read More
