mobiThinking
Latest Articles by mobiThinking
The mobiThinking guide to mobile advertising networks 2013: Premium blind networks: New profile DMG.
June 10, 2013, by mobiThinking
• GUIDE HOME • BLIND NETWORKS • PREMIUM BLIND NETWORKS • PREMIUM NETWORKS • LOCAL AD NETWORKS • AFFILIATE AND CPA NETWORKS •... Read More
Mobile payments will surpass $235 Billion in 2013 (Gartner); NFC still disappointingly small, despite the hype
June 7, 2013, by mobiThinking
Gartner predicts that 245.2 million people will make a mobile payment in 2013 (an increase of 22.1 percent from 2012), making global mobile payments worth US$235.4 billion (up 44 percent from last year). But only 2 percent of transactions will be powered by near-field communications (NFC) – i.e. tap-and-go contactless payments – despite all the media hype about this technology... Read More
The Webby Awards 2013: the award-winning mobile campaigns with video case studies
June 4, 2013, by mobiThinking
Update (March 2014): The 2014 winners of the Webby Awards are here. Awards: The Webby Awards a.k.a. The Webbys. Founded: 1996, mobile category started in 2007. Deadline for entries: December each year... Read More
Global mobile statistics 2013 Section E: Mobile apps, app stores, pricing and failure rates
May 26, 2013, by mobiThinking
FINDING YOUR WAY AROUND THE MOBILE STATS COMPENDIUM:... Read More
65 percent of US smartphone shoppers prefer to use mobile Web to mobile apps for shopping. Is that shocking? It shouldnt be.
May 14, 2013, by mobiThinking
A recent survey by Google of 1,500 smartphone shoppers (i.e. smartphone users who used their devices for shopping purposes) in the US, found the majority preferred to use mobile Web above mobile apps when researching products and prices in-store... Read More
The mobiThinking guide to mobile advertising networks 2013: Blind mobile ad networks
May 9, 2013, by mobiThinking
• GUIDE HOME • BLIND NETWORKS • PREMIUM BLIND NETWORKS • PREMIUM NETWORKS • LOCAL AD NETWORKS • AFFILIATE AND CPA NETWORKS •... Read More
How greedy is your app – does it drain batteries or gobble data? Test it before youre named and shamed
April 25, 2013, by mobiThinking
Badly- and inconsiderately-built native apps are increasingly attracting criticism for draining battery life, sapping too much of the user’s data allowance and clogging operators’ networks. Enthusiastic amateur developers with little or no mobile experience are often blamed, but ignorance is only part of the story... Read More
Five common compliance and privacy mistakes in mobile that could land you in trouble and lose you customers
April 19, 2013, by mobiThinking
You commonly hear the mobile business being referred to as an ecosystem and there’s a good reason for that. Trust has to exist in the mobile ecosystem between customers and mobile marketers, mobile retailers, et al, otherwise they won’t engage and make purchases. Just one bad mobile experience with one company could cause a customer to lose faith with the mobile business as a whole, to the detriment of all. Companies that break the rules and ignore customer privacy are the killing mobile business just as it is getting started... Read More
How mobile is changing travel in Asia: interview with Skyscanner Asia-Pacific director Ewan Gray
April 16, 2013, by mobiThinking
Skyscanner, available via multilingual apps, PC sites and mobile sites, searches through thousands of airlines, hotels and car-rental suppliers to find the best travel options for customers, for free. However, when Skyscanner’s millions of mobile users click through to the travel suppliers from its apps/site, they find that only 38 percent of the travel operators’ sites are mobile-friendly... Read More
GSMA Global Mobile Awards 2012 – the winners with videos and case studies
April 11, 2013, by mobiThinking
Update (March 2013): The 2013 winners of the Global Mobile Awards are here. Awards: Global Mobile Awards Founded: 1995. Organized by: GSMA. Deadline for entries: November each year... Read More
