mobiThinking
Latest Articles by mobiThinking
Websites must be mobile-friendly to comply with FTCs new digital advertising guidelines
April 9, 2013, by mobiThinking
Last month, the Federal Trade Commission (FTC) updated its digital advertising guidelines to underline the fact that the same rules apply to mobile advertising, sites and apps as online (and offline). No big surprise, since the FTC has already taken action against several mobile publishers for deceptive advertising. What is really interesting is that the FTC places an obligation on Webmasters of PC sites and PC advertisers to ensure that any disclosures relating to sign-ups, purchases etc. must be explicit, obvious and readable, even if the viewing device is mobile and has a small screen... Read More
Five-minute interview: Richard Ting, R/GA
March 27, 2013, by mobiThinking
Richard Ting is global executive creative director for mobile and social platforms at R/GA. He has worked with Nike, Verizon Wireless, Nokia, J&J, MasterCard and Walmart, among others, focusing on creating integrated digital engagement across the Web, mobile and social media platforms. Ting (working with his R/GA colleagues) has received innumerable awards including the Cannes Titanium Lion Grand Prix for the Nike+ FuelBand, Grand Clio, D&AD Black Pencil and multiple MMA trophies... Read More
Knowledge is power: what do advertisers want from mobile?
March 25, 2013, by mobiThinking
mobiThinking was recently asked: What kind of information do advertisers (brands and agencies) want from mobile? It’s a common question. There’s not much in the way of research on the matter, so the following is opinion. We’d like to hear from you on the matter... Read More
The insiders guide to mobile Web and marketing in Sweden
March 21, 2013, by mobiThinking
3G (third-generation) high-speed mobile networks got a head start in Sweden, thanks to the issuing of licenses to those operators prepared commit to extensive roll-outs, rather than just handing them out to the highest bidder. Next, Sweden saw introduction of the world’s first 4G (fourth-generation) networks, back in 2009 – today the majority of Swedes are covered by a superfast 4G data network. Swedish consumers have quickly embraced the smartphone: more than 80 percent of handsets sold in 2012 were smartphones and that’s expected to rise to 90 percent this year... Read More
GSMA Global Mobile Awards 2013 – the winners with videos and case studies
March 6, 2013, by mobiThinking
Update (March 2014): The 2014 winners of the Global Mobile Awards are here. Awards: Global Mobile Awards Founded: 1995. Organized by: GSMA. Deadline for entries: November each year... Read More
One third of digital consumption in the US is mobile – who is profiting?
February 26, 2013, by mobiThinking
In the US one third of digital consumption is via a mobile. According to comScore’s Mobile future in focus report on the US market, 37 percent of digital media minutes is via a mobile device, 63 percent is desktop... Read More
Some light mobile-Web-related entertainment from quirky Qualcomm
February 21, 2013, by mobiThinking
Qualcomm has followed up its surreal CES 2013 keynote with a video demonstrating – in an extreme way – how adding mobile Web URL to a billboard poster can engage people waiting at a bus stop... Read More
Why Samsung is number one handset/smartphone vendor: why your mobile strategy should emulate Samsung
February 12, 2013, by mobiThinking
Samsung’s supremacy in the mobile business is no accident... Read More
Winners of the World Summit Mobile Awards (WSA) 2013 with case studies and 30 videos
February 11, 2013, by mobiThinking
The reason the World Summit Awards (WSA) stands out from other mobile awards is its mandate. The WSA awards – and the mobile awards, introduced 2010 – are founded on the principles of the Geneva World Summit on the Information Society 2003, where UN nations committed to making IT more people-centered and inclusive, giving all people everywhere access to information and knowledge and to strive to use IT to fight poverty, hunger and improve health and education... Read More
Five-minute interview: Jeff Hasen, Hipcricket
January 28, 2013, by mobiThinking
Jeff Hasen is chief marketing officer of Hipcricket, a US-based mobile marketing and advertising company that has run over 225,000 mobile campaigns for brands that include Ford, Macy’s, MillerCoors and Nestlé... Read More
