GSMA Global Mobile Awards 2012 – the winners with videos and case studies

Update (March 2013): The 2013 winners of the Global Mobile Awards are here.

Awards: Global Mobile Awards
Founded: 1995.
Organized by: GSMA.
Deadline for entries: November each year.
Entry fee: €450 (US $599.884) per entry for GSMA Members; €500 ($666.538) for Non GSMA Members; €200 ($266.607) for entries in for Social and economic development category.
Winners announced: February each year, at GSMA’s Mobile World Congress.
Categories in 2012: Mobile marketing & advertising; Best mobile services; Social and economic development; Mobile innovation; Outstanding achievement; Apps of the year; Best mobile handsets and devices; Best technology.
mobiThinking verdict: The Global Mobile Awards have a 17-year pedigree and are well-respected within the mobile business. Where other awards will concentrate on mobile marketing, devices, mobile technology, network innovations, apps, mobile services or ethical mobile initiatives, the GSMA attempts to cram it all into one set of awards. This gives the Global Mobile Awards a jack-of-all-trades feel and a lack of focus, but provides an interesting overview of everything that is happening in mobile. Some categories you can’t enter including the best mobile app and devices categories, which is a bit unusual.
Each winner is given a little write up and a comment from the judges, which is useful. Disappointingly there are no video case studies (despite the organizers requesting that entering companies sent them in), so mobiThinking is collecting these from the winners. The Awards history section details all previous winners by section (rather than by year), which is clever.
• Update: the GSMA has belatedly published some videos – hooray!

mobiThinking guides in this series:
Guide to mobile awardsCannes Lions 2012Global Mobile Awards 2012EMMAsMMA AwardsMobi AwardsWSA Awards
For some tips from awards judges see:
How to create an award-winning mobile campaign


The 2012 Global Mobile Awards winners

Mobile Marketing & Advertising

Award: Best Mobile Advertising & Marketing Campaign
Winner: Carling Black Label “Be the Coach”.
Brand/agency/developer: South African Breweries/Brandtone/Ogilvy Cape Town
Summary: Carling Black Label “Be the Coach” is an interactive mobile campaign executed in South Africa by mobile engagement company, Brandtone, on behalf of South African Breweries. The campaign taps into South African men’s passion for soccer, allowing fans to select players for a game between the country’s two largest soccer teams – Kaizer Chiefs & Orlando Pirates. For the first time, the fans could be the coach! The campaign generated over 11 million engagements, using accessible mobile technologies – USSD, SMS and Interactive Voice Recording – to bring soccer to the fans in a brand new, personal way via their mobile phone.
Judges’ comments::”Using the entire mobile device range to leverage the fans’ emotions is key to this campaign’s success and the fans loved getting involved.”

Runners up:
Isobar Mobile for Diageo; Bud Ice Index App
Mobilera & Boom for “Istanbul Shopping Fest 2011 – Global Mobile Media Campaign”
Samsung, Starcom Mediavest group & Enrich Mobile for Samsung GALAXY S II reveals the Angry Birds Golden Egg
Vodafone Turkey for Burger King’s “Monopoly Madness”

Award: Innovation in Mobile Advertising
Winner: Poken for the leading CMS for NFC
Summary: Poken is revolutionizing the event industry with social “touch” marketing, enabled via mobile NFC and a cloud-based service. Imagine totally paperless events and tradeshows where you simply touch your phone, or a USB stick, to tags affixed to posters to collect a brochure, a video, or a coupon? Our online marketing application makes it possible for customers (advertising or event agencies, corporate customers) to deploy touch marketing campaigns which have better reach, more impact, and are less costly than traditional marketing. Used to improve lead generation and get unprecedented insights into customer needs, our tools also enable totally green events.
Judges’ comments: The judges liked this because it combines NFC with a smart understanding that the nature of “mobile” is quickly going to move beyond smartphones and tablets. We really like the technology and the CMS ecosystem that has been built out to be leveraged by consumer partners.
Runners up:
AdJitsu for Adjitsu by Cooliris
Google for Google Wallet
LocalResponse for LocalResponse
Orange Group for TVcheck
R/GA for Nike+ GPS
Velti for Engaging User Experiences with Velti’s 5ml

Award: Mobile Marketing & Advertising Agency of the Year
Winner: Amobee.
Summary: The work submitted by Amobee is here.
Judges’ comments: “This agency has global reach and good technical ability for the mobile space.”
Runners up:
C-Movil
Hipcricket


Social & Economic Development

Award: Best Product, Initiative or Service for Underserved Segments
Winner: Safaricom, Grundfos Lifelink (Kenya)
Summary: Safaricom and Grundfos partnered to provide water to the marginalized communities in Eastern province. The main goal was to use technology to provide clean and healthy water affordably and conveniently for residents, farm animals and crops. The water payment system was built on the M-PESA platform thus selling our value added products to these communities. The objectives of the project were: a) provision of clean drinking water to the residents in the arid and semi arid areas; b) provision of clean drinking water for farm animals; and c) provision of water for planting crops throughout the year. The community benefits since all payments are electronic and therefore cannot be easily accessed. They can only be accessed periodically to cover the costs of operation of the service by the managing committee.

Judges’ comments: “A highly tangible project solving a real problem and meeting a real need – definitely aimed at closing the access gap.”

Runners up:
Grameenphone Ltd. and University of Oslo for “Reaching the Unreachable through ICT”
Milvik for Bima mobile life insurance
ToughStuff for Solar Solutions for Off-Grid Charging
UBL Omni for a transparent and efficient Cash Disbursement service for the Underserved
Webaroo Technologies for GupShup

Award: Best Mobile Product/Service for Women in Emerging Markets
Winner:
Etisalat Mobile Baby
Telco/developer: Etisalat, Qualcomm, D-Tree International and Great Connection
Summary: In 2011, the Etisalat Group launched a unique maternal health program which helps to provide critical healthcare to pregnant women in rural parts of Africa. This service, named ‘Mobile Baby’ was developed in partnership with Qualcomm, D-Tree International and Great Connection Inc. Mobile Baby will save countless lives whilst greatly enhancing the quality of living of millions of women across the continent. Etisalat already deployed its Maternal Health program in the Tanzania, Nigeria, UAE and Saudi Arabia. Based on experience with service introduction, Etisalat is now looking to rollout Mobile Baby program across all of its Operations throughout 2012.
Judges’ comments: “Good initiative concerning maternal health. Nice convergence of a number of technologies in a critical area of need.”
Runners up:
Asiacell for Almas Line
Grameen Foundation, Qualcomm Wireless Reach, Ruma and Bakrie Telecom for Empowering Poor Women in Indonesia with Mobile Microfranchise
Smart Communications, Inc. (Smart) for Hapinoy smart money center

Award: Best Use of Mobile in Emergency or Humanitarian Situations
Winner: UBL Omni Transparent and efficient cash disbursement service
Summary: UBL Omni’s Cash Disbursement Service is one of the largest Branchless Banking aid disbursement initiatives to date. UBL Omni provided the Benazir Income Support Programme (BISP), a poverty alleviation initiative by the Government of Pakistan, and the World Food Programme (WFP) with a transparent and convenient cash disbursement mechanism for victims of the 2009 ‘War Against Terror’ IDPs Crisis and the 2010 Flood Crisis. Beneficiaries were issued unique cards and PINs which were used to withdraw funds from conveniently located UBL Omni retail shops, where agents logged into their mobile based applications to execute quick cash disbursements
Judges’ comments: “There is growing interest in how to direct payment of aid to the needy and this scheme utilising mobile phones is a valuable initiative.”

Runners up:
Flowminder.org for Rapid Population Movement Analysis using Cellphone Data for Improving Efficiency of Humanitarian Relief
MoreMagic and Voilà for T-Cash following the Haitian earthquake
NTT DOCOMO for Recovery from Great East Japan Earthquake and New Disaster Preparedness Measures
Smart Communications, Inc. (Smart) for the Strengthening Disaster Preparedness of Southern Leyte through SMS technology

Award: The Green Mobile Award
Winner: Flexenclosure E-site
Summary: E-site is a green base station site power management solution for off-grid markets, mainly powered by renewable energy sources and with an intelligent control system that can bring a 90 percent reduction in diesel fuel consumption, CO2 emissions, and energy OPEX compared to traditional solutions.
Judges’ comments: Current, practical and cost-efficient, this helps to alleviate issues around radio base station power availability and also deals with environmental preservation.

Runners up:
Grameenphone Ltd. for “Building A Greener Network” Initiative
Indus Towers Limited for Indus’ Carbon Abatement Program (i-CAP)
Smart Communications, Inc. (Smart) for Kabalikat sa Kalikasan (Your Partner in Environmental Protection)
Telenor Pakistan Operations Excellence initiative for Greener Operations

Award: Best Network Product or Solution for Serving Customers
Winner: Turkcell TiklaKonus
Brand/agency/developer: Turkcell
Summary:
Turkcell TiklaKonus brings Telco voice capability into Internet and Software applications’ world. It enables peer-to-peer voice communication over GSM network managed by IT methodologies. The most promising and differentiating feature of TiklaKonus is that, it enables applications to align with the anonymity need in the Internet world scenarios by hiding the numbers of both users participated in the call and displaying the service digit for both participants. TiklaKonus is now being used by more than 25 distinct Consumer, Mobile Marketing and Enterprise applications, summing up to more than 200,000 distinct users, with a 600 percent annual growth rate
Judges’ comments: “Great example of out-of-the-box thinking, creating new revenue streams by exposing and reselling core capabilities.”

Runners up:
Etisalat & Telsis for Etisalat DotMe service
Huawei for Huawei Mobile Business Operations Hub Solution
Innoz Technologies for SmsGyan
Orange Group for Emergency credit
Orange Group for Gmail SMS Chat


Mobile Innovation

Award: Best Mobile Health Innovation
Winner: Etisalat Mobile Baby
Brand/agency/developer: Etisalat, Qualcomm, D-Tree International and Great Connection Inc.
Summary: In 2011, the Etisalat Group launched a unique maternal health program which helps to provide critical healthcare to pregnant women in rural parts of Africa. This service, named ‘Mobile Baby’ was developed in partnership with Qualcomm, D-Tree International and Great Connection Inc. Mobile Baby will save countless lives whilst greatly enhancing the quality of living of millions of women across the continent. Etisalat already deployed its Maternal Health program in the Tanzania, Nigeria, UAE and Saudi Arabia. Based on experience with service introduction, Etisalat is now looking to rollout Mobile Baby program across all of its Operations throughout 2012.
Judges’ comments: “M-health at its best with a built in end-user partnership.”
Runners up:
AT&T and WellDoc for AT&T mHealth Solutions presents DiabetesManager
Etisalat, Qualcomm, D-Tree International and Great Connection Inc for Etisalat Mobile Baby
Smart Communications, Inc. for SHINE (Secured Health Information Network and Exchange)
Sproxil for Sproxil Mobile Product Authentication (TM) Solution
Vodacom for Vodacom mHealth Applications known as Nompilo

Award: Best Mobile Innovation for Publishing
Winner: The Financial Times FT Web App
Brand/agency/developer: Financial Times and Assanka
Summary: In June 2011 The Financial Times launched a new, faster and automatically updating HTML5 app available directly through the browser on an iPhone or iPad simply by visiting app.ft.com. The FT is the first major news publisher to launch an app of this type, which allows readers to access its award-winning journalism easily and quickly, even when offline. This is an important step in the FT’s strategy of providing multi-channel access to content, offering customers flexibility and freedom of choice with access to global journalism anytime, anywhere, with a single login or subscription.
Judges’ comments: “Great content behind a brave and successful adoption of HTML5 has produced an impressive online and offline app that spans any mobile device or platform.”

Runners up:
Adobe for Adobe Digital Publishing Suite
Glamour Magazine & SpyderLynk for Glamour Magazine’s September 2011 Social Issue
Guardian News and Media Ltd for Guardian iPad edition
The Washington Post App for Android

Award: Best Mobile Innovation for Education or Learning
Winner: OnPoint Digital CellCast
Summary: Built for enterprise-level mobile learning, OnPoint’s award-winning CellCast Solution enables organizations to create, deliver and track content deployed to smartphones and tablets. Learners use device-specific CellCast “Apps” to download any variety of content (HTML, Video, Audio, PPT, ePub, etc.) including tests/surveys. Completion detail and test results are fully tracked. Available Apps span all the popular device platforms found in the enterprise today.
Judges’ comments: “An attractive and comprehensive mobile learning solution that harnesses the potential of today’s major trends of cloud, apps, gamification and social media on all platforms.”
Runners up:
Datawind for Aakash Tablet
Kajeet and Telcordia for Learning outside the Classroom
KT Corporation for Kibot2
Tata Teleservices & Expert Voicetap Technologies for Tutor On Mobile

Award: Best Mobile Innovation for Automotive, Transport or Utilities
Winner: Ford SYNC with Emergency Assistance
Judges’ comments: “Wonderfully designed innovative solution. The business model brings goodwill and enhancement to Ford and costs the user nothing.”

Runners up:
Consert and Novatel Wireless for Consert Virtual Peak Plant
Ericsson and Telekom Srbija for Eco Bus Project
Mercedes Benz Research and Development North America inc for AMG Performance Media
paythru for paythruPARK
Taxiplon S.A for taxiplon

Award: Best Mobile Money Innovation
Winner: Winner: Etisalat Commerce
Brand/agency/developer: Etisalat, MasterCard and Oberthur Technologies
Summary: Etisalat enables end-users to use mobile phones as a payment instrument truly anywhere, anytime without geographical borders in highly secured environment in any merchant location globally supported by MasterCard and local/regional payment networks. The service is offered across all interfaces including STK, on-line, IVR, NFC including Africa First NFC service “Touch and Go”. In 2011, 1.8 Billion USD of transactions completed through Etisalat Commerce service and 5.4 million parking tickets were sold through the service in the amount of 17.2 million USD.
Judges’ comments: “With the majority of the world unbanked and yet already on mobile, this represents an opportunity to bring banking and payments truly to the masses.”
Runners up:
Banglalink & Comviva for Banglalink MobileCash
KT for olleh myWallet
Oltio for payD
SK telecom for NFC-Embedded USIM Card
Turkcell for Turkcell CepT Cuzdan


Outstanding Achievement Awards

Award: GSMA Chairman’s Award
Winner: KDDI, NTT DOCOMO, SOFTBANK MOBILE
Summary: This year’s award recognizes KDDI, NTT DOCOMO and SOFTBANK MOBILE for their efforts in responding to and driving the recovery from last year’s devastating magnitude-9.0 earthquake in Japan. The catastrophic earthquake and resulting tsunami killed more than 15,000 people and forced 470,000 people to evacuate. As well as the vast and tragic human toll, this catastrophe caused massive destruction to critical infrastructure nationally in Japan as well as internationally. The country’s communications infrastructure was greatly impacted, with more than 14,000 base station facilities damaged, millions of circuits destroyed, 65,000 telephone poles collapsed, 6,300 kilometers of aerial cable damaged and more than 40 operator premises destroyed or submerged. Against this backdrop, immediately, the three operators deployed hundreds of emergency antennas, often in dangerous circumstances, such as in potentially radioactive areas, with a demanding schedule to restore services and connect people.
Judges’ comments: “This year we have chosen to recognize not one organisation, but three that together, reflected an astonishing spirit of collaboration, technological ingenuity and human determination in the face of a disaster of immeasurable proportion,” commented Franco Bernabé, Chairman of the GSMA and Chairman and CEO of Telecom Italia Group. “It is to the eternal credit of KDDI, NTT DOCOMO and SOFTBANK MOBILE that the response during a period of absolute chaos was resolute, systematic and swift in scale and efficiency.”

Award: Government Leadership Award
Winner: Government of the Republic of Colombia
Summary: The Government Leadership Award 2012 was awarded to the Government of the Republic of Colombia for its role as a regional and global leader in managing what is now one of the world’s scarcest natural resources – spectrum. The exemplary vision and courage of its policy makers in devising and implementing its ICT strategy Vive Digital made the Colombian Government stand out as year’s Government Leadership Award winner.
Runners up:
Government of Kingdom of Bahrain
Government of Kyrgyz Republic
Government of Republic of Indonesia
Government of Kingdom of Saudi Arabia


Apps of the Year

Award: Best Mobile App for Consumers
Winner: Angry Birds Rio
Brand/agency/developer: Rovio Entertainment Ltd
Summary: In Angry Birds Rio, the original Angry Birds are kidnapped and taken to the magical city of Rio de Janeiro, where they eventually escape their captors and set out to save their friends Blu and Jewel – two rare macaws and the stars of the hit motion picture, Rio. Released in March 2011, Angry Birds Rio has been downloaded over 120 million times.

Runners up:
Facebook for Facebook Messenger
Outfit7 for Talking Tom Cat 2
Yobonja for Blast Monkeys
Zynga for Hanging With Friends

Award: Best Mobile App for Enterprise
Winner: Citrix Receiver
Brand/agency/developer: Citrix Systems
Summary: Citrix Receiver provides amazing access to business desktops and corporate applications from any device including the latest Android, iOS and BlackBerry-based smartphones and tablets. Citrix Receiver gives today’s demanding workforce simple and intuitive access to Windows, web and SaaS apps to maximize productivity from anywhere with any mobile device.
Runners up:
Cisco Systems, Inc. for Cisco AnyConnect
Citrix for GoToMeeting
Infragistics for SharePlus: SharePoint Mobile Client
Square, Inc. for Square

Award: Judges’ Choice – Best Overall Mobile App
Winner: WhatsApp
Summary: WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Android and Nokia and yes, those phones can all message each other! Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends.
Runners up:
Evernote for Evernote
Flipboard Inc for FlipBoard
Google for GoogleMaps
LinkedIn for Linkedln

Award: Most Innovative Mobile App
Winner: SwiftKey
Summary: SwiftKey is a game-changing keyboard for the Android platform combining advanced AI and machine learning technology, making text input easier and faster. SwiftKey adapts to a users’ style to mind read their next word and create highly personal predictions locally on a smartphone or tablet. The small start-up from Cambridge, UK has grown its app to over 5m downloads, saving users more than 30 billion keystrokes. Throughout 2010 and 2011 SwiftKey hit the No.1 paid app on Android multiple times.
Judges’ comments: “Clever technology – a much needed innovation that will make typing on smartphones and tablets so much easier.”
Runners up:
biNu for biNu
Enterproid for Divide
Google for Google Wallet
Metaswitch Networks for Thrutu
Shazam for Shazam App


Best Mobile Services

Award: Best Enterprise Mobile Service
Winner: Fiberlink MaaS360
Summary: MaaS360 by Fiberlink provides IT organizations with mobility intelligence and control over mobile devices, applications and content to enhance the mobile user experience and keep corporate data secure across smartphones, tablets, and laptops. MaaS360 helps companies reduce the costs of supporting their growing mobile workforce and simplifies IT infrastructure and operations management with a single portal to monitor the expanding suite of mobile devices and operating systems.
Judges’ comments: “This demonstrates genuine understanding of enterprise user issues, and enables straightforward and cost-effective mobile device management.”

Runners up:
Portugal Telecom and ClickSoftware for ClickMobile
Enterproid for Divide
Good Technology for Good for Enterprise (GFE)
MobileIron for MobileIron Virtual Smartphone Platform for Android
Virtela Technology Services Incorporated for Cloud-based Mobile Device Management

Award: Best Consumer Mobile Service
Winner: Google Maps for Android
Summary: Google Maps for Android shows users where they are and how to get to where they’re going with rich 3D maps and voice-guided turn-by-turn navigation. Users can also search for and rate local businesses, explore the world in Street View, see live traffic information to avoid congestion, and get other information about the world around them. Recently, Google Maps for Android began adding indoor maps for select airports, hotels, retail stores, and other locations to provide users with detailed floor plans and accurate indoor location.
Judges’ comments: “As good as the map technology gets. Indoor element makes this stand out – very impressive on mobile devices.”
Runners up:
Appcelerator for Titanium Integrated Development Platform
Google for Google Maps for Android
Myriad Group for Myriad Updates
Orange Group for Orange Cityzi Pass
TripAdvisor Inc. for TripAdvisor Mobile


Best Mobile Handsets & Devices


Award: Best Smartphone
Winner: Samsung Galaxy S II
Summary: The Galaxy S II sleek design and superior multimedia capabilities have led it to become the most awarded smartphone in 2011. With its exceptionally bright Super AMOLED screen at 4.3”, colours come alive when watching movies and capturing pictures and video from its impressive 8-megapixel camera. The powerful 1.2GHz processor provides super-fast HPSA and Wi-Fi connectivity which has propelled the Galaxy S II forward as a multimedia powerhouse.
Judges’ comments: “A phenomenal success around the world, this has outperformed all its Android rivals and demonstrated the maturity of the ecosystem.”
Runners up:
Apple for iPhone 4S
HTC for HTC Desire S
Nokia for Nokia Lumia 800
Samsung for Samsung Galaxy Nexus
Samsung for Samsung Galaxy S II

Award: Best Feature Phone
Winner: Nokia C3-00
Summary: The Nokia C3 was designed to put better social networking tools in the hands of more people around the world, at affordable prices. The C3 features a QWERTY keyboard and access to social networks directly from the homescreen. The Nokia C3 also comes with Ovi Mail and Ovi Chat, meaning first time users can set up email and chat accounts straight from the device. Other notable features are Wi-Fi connectivity, a two megapixel camera, rich color 2.4 inch screen and support for up to an 8GB memory card. The C3 demonstrates Nokia’s dedication to enabling the next billion to connect to the internet.
Judges’ comments: “The numbers speak for themselves – a blockbusting chart topper with universal appeal.”Runners up:
Runners up:
Emporia for Emporia Life Plus Easy To Use Mobile Phone
Samsung for Samsung Ch@t 335 (Samsung S3350)
Nokia for Nokia C2-03

Award: Device Manufacturer of the Year
Winner: Samsung
Judges’ comments: “Success across the board with progress in every category, and outperforming rivals in a tough market.”

The judges would also like to recognise the companies who are working to solve the needs of the ageing global population. Devices that deliver accessibility above all else are becoming increasingly important.”

Award: Best Mobile Tablet
Winner: Apple iPad 2
Summary: The iPad2 boasts the sleekest design on the market at just 8mm thin and weighing in at 601g, but of course it’s about a lot more than just looks. With a host of new features and enhanced functionality, from the two cameras for Facetime and HD video recording, to the superfast dual-core A5 chip, a 10-hour battery life and iOS5, there are over 200 new software features in all, plus iCloud for synching content across all Apple devices.
Judges’ comments: “A unanimous choice for a tablet that has defined the market and dominated sales.”
Runners up:
Acer for Iconia Tab A500/501
Amazon for Kindle Fire
ASUS for ASUS Eee Pad Transformer Prime
Samsung for Samsung Galaxy Tab 10.1

Award: Best Embedded Mobile Device (Non-Handsets)
Winner: AT&T Garmin GTU 10
Judges’ comments: “Small, lightweight and feature-rich, this is a notable evolution for location technology.”
Runners up:
AT&T for PlayStation®Vita System
Jabra for Jabra FREEWAY
Nokia Siemens Networks for CPEi-lte 7212 Data + Wi-Fi Indoor CPE
VGo Communications and Novatel Wireless for VGo with integrated Novatel Wireless’ Expedite 4G/LTE PCI Mini Card


Best Technology


Award: Best Mobile Broadband Technology
Winner: KT’s Premium WiFi Solution (Korea)
Summary: KT’s Premium Wi-Fi solution provides world-best wireless performance as well as exceptional service features. Tests on the commercial network prove that it can support over 200 meters outdoor coverage in highly-interfered dense urban area and more than 512 Wi-Fi users can be served simultaneously. It provides not only actual seamless handover called relay Wi-Fi but also proactive security using malicious Wi-Fi device detection. From traffic analysis, the solution is verified to offload maximum 37 percent traffic from total data traffic in entire KT mobile networks.
Judges’ comments: “The best example of an operator leading the way in broadband data traffic management.”
Runners up:
Avvasi Inc for Avvasi Q-VUE
Huawei’s SingleRAN for SoftBank’s Wireless City new country wide network in Japan
Nokia Siemens Networks for Liquid Radio: Flexi Multiradio Antenna System
Vodafone Group PLC for Vodafone Single RAN Active Antenna
Wavion Wireless Networks for Wavion WBSn with two-way Beamforming 802.11n

Award: Best Infrastructure Technology
Winner: Alcatel-Lucent lightRadio Network
Summary: The lightRadio Network dramatically improves end user quality of experience and network economics. With the lightRadio Network, operators can increase wireless capacity where people want it most – in their homes, offices and in hotspots – and also lay the foundation for a network that can adapt to rapidly shifting demand.
Judges’ comments: “Reflects the global importance of highly-flexible, cost-effective base station systems – the concept is being heavily adopted in major mobile networks around the world.”

Runners up:
Alcatel-Lucent for lightRadio Network
Bytemobile for Bytemobile’s T3100 Adaptive Traffic Manager
Huawei for Huawei GL1800 Refarming Base Station
Ixia for LTE service validation solution
Nokia Siemens Networks for Liquid Radio: Flexi Multiradio BTS for TD-LTE
Telstra and Ericsson for Telstra Next G® Triple Access Core Network

Award: Best Technology Breakthrough
Winner: Vodafone Group Quad Rate Technology
Summary: Vodafone has pioneered “Quad Rate”, a technique which enhances existing GSM network capacity via a software upgrade thereby increasing service accessibility for our customers. As the title implies, Quad Rate includes up to four voice users into a single GSM radio timeslot – previously the maximum was just two – and benefits customers in all markets but in particular emerging markets where GSM networks remain prevalent and where voice traffic growth continues.
Judges’ comments: “An excellent achievement that extends GSM capacity and enables operators to maximize their existing network investments.”
Runners up:
EPCOS and Pulse Electronics for indie – Operator Independent Hardware
Ethertronics for EtherSmart LTE 1.0 Phone Adaptive Antenna solution
Saguna for Saguna CODS – RAN-based content and application acceleration
Sensory, Inc for TrulyHandsfree Voice Control
ST-Ericsson for ST-Ericsson Thor mobile broadband modems

Award: Best Cloud Based Technology
Winner: Appcelerator Titanium Integrated Development Platform
Summary: Appcelerator’s Titanium Integrated Mobile Platform is an open-source JavaScript-based platform that enables the rapid development and deployment of cloud-connected mobile apps, while it minimizes the fragmentation risk from device and mobile OS proliferation. As the only mobile cloud platform to enable fully native, cross-platform mobile app, hybrid and HTML5 Web development from a single codebase, Titanium provides a simple, powerful way to get Web-scale, mobile-enabled apps up-and-running quickly.
Judges’ comments: “Quintessential cloud, write once, deploy many times drives speed and cost reductions.”

Runners up:
Brightcove for Brightcove App Cloud Content App Platform
Netbiscuits for Netbiscuits Cloud Software Service for Mobile Sites and Webapps
Peek for Peek Genius Cloud
Sierra Wireless for AirVantage M2M Cloud Platform

Award: Best Technology Product or Solution for Safeguarding and Empowering Customers
Winner: Cloudmark Mobile Messaging Security Suite
Summary: The Cloudmark Mobile Security suite is a high-performance, carrier-grade messaging security solution, providing real-time threat analysis from global sources offering content and subscriber level policy controls to combat messaging threats.
Judges’ comments: “Real innovation – this gives users a valuable service that delivers true empowerment and control.”
Runners up:
AdaptiveMobile for Network Protection Platform
Juniper Networks for Junos Pulse Mobile Security Suite
Subex for Subex’s Revenue Operations Center Fraud Management
Turkcell Global Bilgi for Turkcell Voice Verification


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• Guide to mobile industry awards
• The big compendium of global mobile stats

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