Tag Archives: Device Detection

Switching lever

Your most frequent visitors don’t benefit from your AMP pages

With the most common AMP configuration, your most frequent visitors will get a worse experience than drive-by, random visitors. How can this be? Default AMP setup The most common, default, setup for AMP pages is to deploy them alongside your existing non-AMP site. You add a <link rel="amphtml" ...> tag to your existing pages that...

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User Agent parsing: how it works and how it can be used

The User-Agent is a central piece of web architecture and plays an important role in content negotiation. It was created with the express intention of building the ability to address users making requests with different clients or ‘agents’ differently, depending on capabilities or context. This article will answer many of questions you may have around...

Phones device detection

JavaScript server-side rendering with device detection

React and other JavaScript frameworks have frequently come under fire for not being suited to mobile. Hence mobile-first was a cornerstone of the Angular 2 rewrite. And despite React’s popularity, it still attracts the wrong kind of attention regarding mobile. To my friends on the React team: you are on the hook until there's a...

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Adaptive web design dominates in the web’s top brands

Five years ago we ran an analysis of how the web’s top brands delivered web content to mobile. We found that 82% of the Alexa 100 used Adaptive Web Design (AWD, or server-side adaptation) in their websites to cater to different device classes. Since we ran this analysis RWD has become decidedly mainstream, an indispensable...

Phone UX

Mobile UX: device-targeting and conversion rate optimization

Much is made of the impact that speed has on conversion rates on the web. It’s a message that has become increasingly important in recent years, as mobile penetration rates have soared. Much less has been made of the effect of device-targeted UX on conversions. It’s well known that conversion rates are lower on smartphones...

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