Tag Archives: Device Detection

How to improve app monetization (improved ad targeting)

Monetizing apps by adding ads is a popular way for creators to fund their efforts. Consumers are more likely to install an app which doesn’t have an up-front fee, so in-app advertising is a natural fit for both parties. However, as apps don’t function the same way as browsers do, the default exchange between the...

Android v iOS market share – 2019

Our latest dive into Android v iOS market share compares data from Q1 2019 with the previous year. In Canada, iOS lost over 10% share. It also lost over 12% in Egypt, 14% in Ireland, 9% in Italy and Japan, and a concerning 18.17% in Portugal. There were some gains, though, such as 11.65% in...

The DeviceAtlas Guide to Device Detection for Video Advertising

Video as an online trend is nothing new, but there's no doubt that video consumption on the web has skyrocketed – time spent watching video is growing rapidly. Consider the following numbers to get an idea of just how big video has become: 75% of mobile traffic will be video by 2020 – Cisco YouTube...

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DeviceAssure launches at MWC19 (Video)

On the final day of this year’s Mobile World Congress in Barcelona, the Afilias team took to the stage to present DeviceAssure. DeviceAssure allows for the identification of counterfeit and non-standard devices in real-time. This can help secure your network against the many threats posed by such devices, which were explained in the presentation. It’s...

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The most popular mobile browsers

A well thought-out mobile strategy needs to take into account many characteristics of mobile users’ behaviour. With some analysis of mobile traffic from websites powered by DeviceAtlas, we can shed some light on the most popular mobile browsers in the largest markets. An effective mobile strategy starts with traffic analytics The first step when creating...

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