Tag Archives: Interviews
Video: DeviceAtlas powers device detection on the Adfonic mobile ad network. Wes Biggs, Adfonic, and Eileen O’Sullivan, dotMobi
October 3, 2011, by mobiThinking
Adfonic uses dotMobi’s DeviceAtlas to detect what device each and every customer is using on its mobile ad network. This enables Adfonic to target relevant ads to thousands of different handsets each second. In this interview, Wes Biggs, co-founder and CTO, Adfonic and Eileen O'Sullivan, CFO and COO, dotMobi answer the following questions: 0.55 What’s happening in mobile advertising in Europe?... Read More
Video: Want to engage young people? Think mobile Web. Christian Louca, YOC talks to mobiThinking
October 3, 2011, by mobiThinking
Christian Louca, global managing director of mobile advertising network YOC Performance answers the following questions in this interview: 0:08 Why is it essential that brands have a mobile strategy? 0:38 Why is just doing an iPhone or Android app not a mobile strategy? 2:18 Why is a mobile site an essential part of a long-term mobile strategy? 2:53 Why should a Website identify mobile users?... Read More
Video: What is mobile government or m-government? Nick Jones, PM’s Office and COI talks to mobiThinking
October 3, 2011, by mobiThinking
Nick Jones, head of digital, UK Prime Minister's Office and Cabinet Office and director of interactive services, COI, answers the following questions in this interview: 0.04 What is mobile government or m-government? 0.18 Why is it important for the government to engage with citizens via mobile? 0.40 Why is mobile Web an important part of m-government?... Read More
Video: What is a mobile affiliate network? Vianney Settini, MobPartner talks to mobiThinking
October 3, 2011, by mobiThinking
Vianney Settini, CEO and co-founder, MobPartner answers the following questions in this interview: 0:07 What is the difference between a mobile affiliate network and a mobile ad network? 0:34 What are the advantages and disadvantages of mobile affiliate and ad networks? 1:27 What type of company advertises on a mobile affiliate network? 2:54 Can publishers choose the advertising campaign on their site?... Read More
What makes North America the most exciting mobile market in the world? Interview with Michael Becker, MD, North America, MMA
August 29, 2011, by mobiThinking
In the second in a series of Q&As with the Mobile Marketing Association regional bosses, mobiThinking catches up with the MMA’s North America managing director, Michael Becker. • Also get the Asia Pacific perspective Rohit Dadwal, MD Asia Pacific, MMA... Read More
