Tag Archives: Marketing
Mobile growth data from comScore M:Metrics
October 2, 2008, by mobiThinking
comScore M:Metrics recently reported that in June 2008, 20.8 million U.S. mobile subscribers and 4.5 million European mobile phone subscribers accessed search during the month, an increase of 68 and 38 percent from June 2007, respectively. The U.K. had the highest penetration of mobile subscribers using search at 9.5 percent, followed closely by the U.S. at 9.2 percent... Read More
Mobile Traction: how BMW sells snow tires
September 18, 2008, by mobiThinking
Check out this excellent interview in MobiAD News with Marc Mielau, Innovation Manager for Mobile Marketing at BMW. Marc gives a tour of BMW’s highly personalized mobile campaign for snow tires that got a 30% conversion rate... Read More
New IAB Mobile Advertising Guide
August 1, 2008, by mobiThinking
The Internet Advertising Bureau in the UK has just released a best practice guideline report called ‘Mobile Advertising: the Emerging UK Market” . The report is an excellent introduction to mobile advertising as well as a snapshot of the market right now. It includes the Mobile Marketing Association’s EMEA guidelines for mobile advertising published last September but still current... Read More
Autoglass shatters mobile barrier
July 31, 2008, by mobiThinking
“If you find yourself with a brick through your windscreen [Ed: that’s ‘windshield’ for you Yanks], the one thing you’re guaranteed to have on your person is a mobile.” So says Chris Smith, online marketing manager of Autoglass in the UK, in an excellent interview on e-consultancy... Read More
MTM London event takes mobile advertising temperature
July 25, 2008, by mobiThinking
We just spent an enjoyable afternoon at the MTM London Mobile Advertising Roundtable, a private event for marketers. MTM assembled an excellent panel (who shall remain nameless – Chatham House Rules ) to analyze the state of mobile advertising, its drivers, obstacles to growth and forecasts. The themes echoed those of recent Mobile Marketing Forum [http://www.mobilemarketingforum.com/] events:... Read More
