US marketers are expected to spend more on mobile advertising in 2012 than those in Japan, according to predictions by eMarketer. In 2012, the big spenders in mobile advertising are expected to US, Japan, UK, South Korea and Germany.
Most astonishing forecast is that that by 2016 US marketers are expected to spend more on mobile ads than all of Asia Pacific or Western Europe put together.
Estimates include both mobile display and mobile search – unfortunately these are not split out.
|Mobile advertising spend by region (US$ millions)|
|Middle East & Africa||1.8||3.1||13.8|
|Top countries by mobile advertising spend (US$ millions)|
|Source: eMarketer (July 2012)||via: mobiThinking|
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