Mobile ad expenditure expected to quadruple by 2016: eMarketer

US marketers are expected to spend more on mobile advertising in 2012 than those in Japan, according to predictions by eMarketer. In 2012, the big spenders in mobile advertising are expected to US, Japan, UK, South Korea and Germany.
Most astonishing forecast is that that by 2016 US marketers are expected to spend more on mobile ads than all of Asia Pacific or Western Europe put together.
Estimates include both mobile display and mobile search – unfortunately these are not split out.

Mobile advertising spend by region (US$ millions)
  2011 2012 2016
Worldwide 3,976 6,440 23,640
Asia Pacific 1,883 2,561 5,094
North America 1,228 2,403 11,030
Western Europe 776 1,305 6,679
Eastern Europe 63 121 450
Latin America 24 47 374
Middle East & Africa 1.8 3.1 13.8
Top countries by mobile advertising spend (US$ millions)
Japan 1,368 1,740 2,672
US 1,166 2,293 10,338
UK 328 558 3,030
South Korea 322 451 763
Germany 122 225 1,393
China 109 196 780
France 94 140 626
Italy 68 113 509
Canada 62 110 691
Australia 44 73 186
Source: eMarketer (July 2012) via: mobiThinking

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