Mobile ad expenditure expected to quadruple by 2016: eMarketer

US marketers are expected to spend more on mobile advertising in 2012 than those in Japan, according to predictions by eMarketer. In 2012, the big spenders in mobile advertising are expected to US, Japan, UK, South Korea and Germany.
Most astonishing forecast is that that by 2016 US marketers are expected to spend more on mobile ads than all of Asia Pacific or Western Europe put together.
Estimates include both mobile display and mobile search – unfortunately these are not split out.

Mobile advertising spend by region (US$ millions)
  2011 2012 2016
Worldwide 3,976 6,440 23,640
Asia Pacific 1,883 2,561 5,094
North America 1,228 2,403 11,030
Western Europe 776 1,305 6,679
Eastern Europe 63 121 450
Latin America 24 47 374
Middle East & Africa 1.8 3.1 13.8
Top countries by mobile advertising spend (US$ millions)
Japan 1,368 1,740 2,672
US 1,166 2,293 10,338
UK 328 558 3,030
South Korea 322 451 763
Germany 122 225 1,393
China 109 196 780
France 94 140 626
Italy 68 113 509
Canada 62 110 691
Australia 44 73 186
Source: eMarketer (July 2012) via: mobiThinking

Don’t miss:
• Cannes Mobile Lions winners 2012 – winners with videos and case studies
• Mission possible: how mobile helps companies deliver strategic objectives
• Role of mobile in publishing – friend or foe? Interview with Judith Curr, Atria Books
• Safaricom M-PESA – building a mobile business centered on essential services
• China: 1 billion mobile subscribers; 400 million mobile Web users; world’s top smartphone market
• What you can learn from the FT Web app: interview with Steve Pinches
• Guide to mobile ad networks 2012 • with 5 new ad networks •
• Most popular content on mobiThinking in 2011
• Mobile events 2012: best conferences, great discounts and free tickets
• The insider’s guide to mobile device security
• The mobile city project – the blueprint of a truly mobilized city
• The insider’s guide to device detection
• The insiders’ guides to world’s greatest mobile markets
• Guide to mobile agencies
• Guide to mobile industry awards
• The big compendium of global mobile stats

Leave a Reply

Exclusive tips, how-tos, news and comment

Receive monthly updates on the world of mobile dev.

Other Products

Market leading device intelligence for the web, app and MNO ecosystems
DeviceAtlas - Device Intelligence

Real-time identification of fraudulent and misrepresented traffic
DeviceAssure - Device Verification

A free tool for developers, designers and marketers to test website performance
mobiReady - Evaluate your websites’ mobile readiness

© 2024 DeviceAtlas Limited. All rights reserved.

This is a website of DeviceAtlas Limited, a private company limited by shares, incorporated and registered in the Republic of Ireland with registered number 398040 and registered office at 6th Floor, 2 Grand Canal Square, Dublin 2, Ireland