News & Comment
Where should mobile sit in your business?
October 15, 2008, by mobiThinking
MobiThinking was a trifle surprised to read on the site of UK-based Marketing Week yesterday, 14 October 2008, that News International had shut its mobile division. High profile… for mobile web… mobile strategy boss, Andrew Bagguley has left and there was talk of redundancies for his staff (the latter airbrushed from later versions of the story)... Read More
mobiForge – A Brief History
October 14, 2008, by Ruadhán O'Donoghue
As mentioned in our first official mobiForge newsletter, as a tribute to dev.mobi, the site that mobiForge once was, we thought it would be fun to put together a time-line of notable moments in its two year life. We feel that dev.mobi, has done a great job of serving the mobile development community, and has very much helped to make the mobile Internet dream a reality. We're very proud of what we've achieved so far. So here's the longer version of the shorter version in the newsletter:... Read More
The Google Phone Cometh (so what)?
October 13, 2008, by Ronan_Mandel
Last week saw the announcement of the first Android based device, the HTC Dream better known now as the T-Mobile G1. Despite the fact that this phone is based on on Open Source platform, the details as they have been released, make it feel very much like any other smartphone that Joe Consumer can go purchase from his operator. It's locked to T-Mobile USA at launch and will find its way into the UK in November before it conquers the world in 2009. Now the real question: So what?... Read More
Branded Utility: a better buzzword
October 7, 2008, by mobiThinking
A timely piece of jargon caught our eye in a rather old PSFK blog interview with Benjamin Palmer of Barbarian Group: it’s called Branded Utility and we think it’s a pretty good description of how marketers should be thinking of using the mobile web. Branded Utility is just what it sounds like: brands doing something useful for people as a way of earning the right to be a part of their lives... Read More
UK Mobile networks appoint IAB as trade body for mobile advertising
October 7, 2008, by mobiThinking
The five UK mobile networks – 3, O2, Orange, T-Mobile and Vodafone UK have appointed the Internet Advertising Bureau (IAB) as the official trade body for mobile advertising. They have formed a Mobile Steering Group to oversee and advise on strategy to educate advertisers and agencies... Read More
