News & Comment
How greedy is your app – does it drain batteries or gobble data? Test it before youre named and shamed
April 25, 2013, by mobiThinking
Badly- and inconsiderately-built native apps are increasingly attracting criticism for draining battery life, sapping too much of the user’s data allowance and clogging operators’ networks. Enthusiastic amateur developers with little or no mobile experience are often blamed, but ignorance is only part of the story... Read More
Five common compliance and privacy mistakes in mobile that could land you in trouble and lose you customers
April 19, 2013, by mobiThinking
You commonly hear the mobile business being referred to as an ecosystem and there’s a good reason for that. Trust has to exist in the mobile ecosystem between customers and mobile marketers, mobile retailers, et al, otherwise they won’t engage and make purchases. Just one bad mobile experience with one company could cause a customer to lose faith with the mobile business as a whole, to the detriment of all. Companies that break the rules and ignore customer privacy are the killing mobile business just as it is getting started... Read More
The most common mistakes in smartphone sites according to Google
April 17, 2013, by Staff
Google are paying ever more attention to the mobile market and so, developers pay attention when the Big G is making recommendations. Google recently published a [url=https://developers.google.com/webmasters/smartphone-sites/common-mistakes]document[/url] on the main mistakes people make when working on mobile websites for smartphones. If you look through the list you can definitely recognize a cornerstone of Google's approach: [b]focus on the end user[/b]. Or put another way, "adopt the approach you want but be aware of your audience"... Read More
How mobile is changing travel in Asia: interview with Skyscanner Asia-Pacific director Ewan Gray
April 16, 2013, by mobiThinking
Skyscanner, available via multilingual apps, PC sites and mobile sites, searches through thousands of airlines, hotels and car-rental suppliers to find the best travel options for customers, for free. However, when Skyscanner’s millions of mobile users click through to the travel suppliers from its apps/site, they find that only 38 percent of the travel operators’ sites are mobile-friendly... Read More
GSMA Global Mobile Awards 2012 – the winners with videos and case studies
April 11, 2013, by mobiThinking
Update (March 2013): The 2013 winners of the Global Mobile Awards are here. Awards: Global Mobile Awards Founded: 1995. Organized by: GSMA. Deadline for entries: November each year... Read More
